Sales and Leasing Specialist

Overview

The Sales & Leasing Specialist is the primary driver of occupancy for the portfolio, owning the leasing process from initial contact through move-in. This is a fast-paced, sales-driven role that requires urgency, persistence, and a focus on closing deals. Success in this position directly impacts portfolio occupancy and revenue.

• Lead Conversion & Sales – Respond to leads within minutes, qualify prospects, and turn inquiries into showings and leases.
• Lead Generation:
  Implement strategies to attract potential tenants through various channels like online advertising, social media, and community outreach.
• Lead Tracking:
  Maintain a CRM database to record and monitor all incoming leads and their progress through the leasing process.
• Lead
  
  Qualification:
  
  Assess the suitability of leads based on their needs, budget, and rental criteria.
• Lead Nurturing:
  Build relationships with potential tenants by providing relevant information, answering inquiries, and addressing concerns.
• Lead Conversion:
  Guide qualified leads through the application and leasing process to secure tenancy.
• Lead Follow-Up:
  Maintain communication with leads who haven t converted, providing updates on available units and incentives.
• Tour Execution when needed – Conduct virtual and in-person tours using persuasive sales techniques tailored to each prospect.
• Closing Accountability – Overcome objections, create urgency, and secure signed leases quickly.
• Application & Lease Processing – Guide prospects through applications, screenings, and lease execution.
• Pipeline Management – Maintain structured follow-up until the lease is signed and the resident moves in.
• Occupancy Impact – Fill vacancies within targeted timelines to maintain or exceed occupancy goals.
• Works closely with Resident Concierge for in-person showings.
• Coordinates with Inventory & Maintenance Coordinator to ensure show-ready units are available.
• Provides feedback to marketing on lead quality.
• Assist the marketing department with the implementation of property marketing strategies, including online advertising, social media engagement, and local outreach.
• Maintain up-to-date knowledge of the competitive market to inform leasing strategies and identify opportunities for growth.
• Maintain and grow relationships with existing tenants to drive repeat business and referrals.
• Develop a deep understanding of company products/services and be able to communicate their value proposition effectively.
• Meet or exceed monthly and quarterly sales targets and KPIs.
• Collaborate with the marketing team to align sales strategies with campaigns.
• Provide market feedback and insights to leadership to help with pricing, and strategy.

• 2+ years in commission-based sales.
• Strong closing skills and competitive drive.
• Proven track record in sales, preferably in leasing but not required.
• Strong interpersonal and communication skills, with the ability to build rapport quickly.
• Self-motivated, results and goal-oriented, and able to work independently.
• Comfortable with cold calling, digital prospecting, and closing deals.
• Strong organizational and time-management skills.
• Proficiency in CRM systems and Microsoft Office Suite (or Google Workspace).

• S – Show Up & Own It:
  Be present, accountable, and committed.
• T – Take Action:
  Prioritize progress and decisive action over perfect conditions.
• A – Always Growing:
  Stay curious, improve skills, and embrace continuous learning.
• B – Be Real:
  Communicate transparently and build trust through authenticity.
• L – Lead with Humility:
  Serve others, listen, and lead with an open mind.
• E – Excellence in Everything:
  Pursue top-tier results and high standards daily.

• Entry level

• Full-time

• Sales and Business Development