Growth Manager – Performance Marketing & Demand Generation

About Us

Beanstalkedu is building the future of early-years education through a connected ecosystem of school-tech, curriculum, teacher development, and preschool-enablement solutions. Our flagship platform,  aKadmy , is an AI-powered operating system for early-years schools, while our other brands —  Teeny Beans, IIMTT, and Atheneum Global  — serve distinct buyer segments and feed the larger ecosystem. aKadmy is the commercial center of gravity and the primary growth engine.

We work at the intersection of:
early childhood education
AI-led teacher productivity
school operations
curriculum delivery
parent engagement

We are now looking for a hands-on growth leader who can build a disciplined demand-generation engine and help convert targeted school audiences into demos, pilots, and paying customers.

Role Summary

We are looking for a  Growth Manager – Performance Marketing & Demand Generation  to lead performance-led acquisition for Beanstalkedu’s school-facing growth engine, primarily across  aKadmy  and  Teeny Beans  in India.

This role is for someone who is highly execution-oriented, data-driven, and commercially sharp. You will not be managing “marketing for vanity”; you will be responsible for generating qualified demand that directly supports revenue goals.
You will work closely with the founder, sales team, inside sales team, onboarding specialists, and creative team to improve:

lead quality
demo volume
cost per qualified lead
landing-page conversion
retargeting performance
funnel efficiency from enquiry to demo

Key Responsibilities

Build and manage performance marketing campaigns across Meta, Google, You Tube, Linked In, and other relevant channels
Generate qualified leads for:
aKadmy school demos
Teeny Beans founder enquiries
selected B2B offerings where relevant
Create and optimize landing pages, forms, and campaign funnels to improve conversion
Own remarketing and lead-nurture flows across email, Whats App, and CRM-linked outreach
Work closely with inside sales and BDMs to ensure fast lead follow-up and clean funnel handoff
Monitor campaign performance daily and improve CPL, CPQL, and demo-booking efficiency
Run city-focused or audience-specific campaigns aligned to commercial priorities
Support webinar, event, and founder-led campaign funnels
Build reporting dashboards for marketing-to-sales funnel performance
Coordinate with the designer and digital marketing executives on ad creatives, campaign assets, and testing
Drive A/B testing on creatives, messaging, forms, and landing pages
Use customer insights, campaign data, and sales feedback to improve targeting and messaging
Ensure brand-level discipline, especially in keeping messaging audience-specific across aKadmy and Teeny Beans, in line with brand architecture principles.

Success Metrics

This role will be measured on:
qualified leads generated
demos booked
cost per qualified lead
cost per demo
landing-page conversion rate
retargeting efficiency
lead-to-demo conversion
campaign contribution to paid pilot / paid school pipeline
pipeline visibility and reporting discipline

What We’re Looking For

4–7 years of experience in performance marketing, growth marketing, or demand generation
Strong hands-on experience with Meta Ads and Google Ads
Proven ability to generate and optimize B2B leads or education/service leads with measurable ROI
Strong understanding of landing pages, funnels, remarketing, and conversion optimization
Comfort working closely with sales teams and owning pipeline-linked metrics
Strong reporting and analytical skills
Ability to write clear briefs for creatives, landing pages, and campaigns
High ownership mindset and comfort in a fast-moving founder-led environment
Strong preference for candidates who have worked in:
edtech
SaaS
education services
franchise / founder-acquisition funnels
school or parent-facing businesses

Nice to Have

Experience in B2B SaaS or school-tech marketing
Experience marketing to schools, preschool founders, or educators
Familiarity with Whats App marketing, CRM tools, and lead automation
Experience managing webinar or event-led demand generation
Ability to work with lean teams and operate with strong commercial accountability

Who Will Succeed in This Role

You will do well here if you:
care about revenue, not just reach
are obsessed with lead quality, not just lead volume
enjoy moving quickly and testing often
can work closely with founders and commercial teams
like building systems, not just running campaigns
can operate across both performance and funnel discipline

Reporting Structure

This role will work closely with:

Founder / CEO
GM / Commercial lead
BDMs and inside sales team
Academic onboarding team
design and marketing team

Compensation

Open based on experience and fit.