Go To Market Strategy Lead

Company Overview
Sundew is a premier digital transformation and consulting company with over 18 years of industry presence. We specialize in high-end, niche design experiences for various digital initiatives for global enterprise customers. We operate at the intersection of complex data and high-aesthetic brand storytelling, delivering sophisticated solutions for clients across the  Middle East, the EU, and the USA .

To fuel our multi-regional expansion and growth strategy, we are seeking an enthusiastic  GTM Lead  to architect and execute the end-to-end process. You will be responsible for building a high-quality pipeline from scratch and establishing our brand as a premier IT consulting and technology partner.

Key Responsibilities
Market Entry Strategy:  Identify and prioritize sub-verticals and "micro-niches" within target international geographies.
Outbound Engine:  Design and execute multi-channel "Reach Out" campaigns that cut through the competition.
Pipeline Architecture:  Manage the full top-of-funnel lifecycle from initial prospecting and lead scoring to securing "First Appointments" for the executive team.
AI-Powered Prospecting:  Use the right AI tools to personalize outreach at scale and to research prospect pain points in depth.
Feedback Loop:  Partner with the Pre-Sales Associate and the company’s leadership to refine the "Value Proposition" based on real-time market feedback

Required Qualifications & Skill Sets
IT Services & Consulting DNA:  Deep understanding of how offshore/nearshore IT services and consulting firms operate.
Campaign Mastery:  

Experience with sales automation tools and data-driven prospecting.
Communication :
Exceptional "International English" skills, the ability to write copy that resonates with C-suite executives in the USA, EU, and the Middle East.