Digital Marketing Manager

Job description:

Key Responsibilities
 Strategy & Planning:
Develop and execute comprehensive digital marketing
strategies to align with overall business and growth goals.
 Campaign Management:
Plan and manage digital campaigns across SEO/SEM, email,
social media, and paid advertising (e.g., Google Ads, Linked In/Meta Ads).
 Analytics & Reporting:
Monitor ROI and KPIs, utilizing tools like Google Analytics to
measure performance and optimize future marketing spend.
 Content Oversight:
Oversee the content calendar and collaborate with designers,
copywriters, and developers to ensure brand consistency across all digital
touchpoints.
 Trend Monitoring:
Identify industry trends, consumer behaviors, and emerging
technologies to keep our brand at the forefront of the digital landscape.
Requirements & Qualifications


Experience:

Proven track record of 3- 6years as a Digital Marketing Manager or
similar leadership role. Experience working with US clients preferred.
 Technical

Skills:

In-depth knowledge of SEO/SEM, marketing databases, email
software, and CRM platforms.
 Analytical Mindset:
High proficiency in evaluating digital analytics, conversion
metrics, and translating data into actionable strategies.
 Project Management:
Excellent communication skills and the ability to manage
multiple projects simultaneously with cross-functional teams.
Kolkata based candidates and immediate joiners preferred