Senior Content Writer

About Unified Infotech
Unified Infotech is a globally recognized technology consulting and software development company with over 14 years of experience delivering innovative web, mobile, and enterprise solutions. We partner with startups, MSMEs, and Fortune-level enterprises across the USA, Europe, APAC, LATAM, the Middle East, and India to create digital products that solve complex business challenges and drive growth.
At Unified, work goes beyond delivering projects—it is about innovation, creativity, collaboration, and engineering exceptional digital experiences. We foster a culture that encourages curiosity, ownership, and continuous learning while empowering individuals to make meaningful contributions.

Role Overview
We are looking for a highly creative and strategic  Content Expert  who can shape and elevate our brand narrative across multiple digital channels. This role is ideal for professionals passionate about storytelling, content marketing, and AI-driven content strategies within the software development and technology consulting space.
As a Content Expert, you will create compelling, high-impact content that drives brand awareness, audience engagement, lead generation, and business growth. You will collaborate with marketing, sales, leadership, and external stakeholders to develop content that resonates with global audiences while aligning with modern SEO and AI search ecosystems.

Key Responsibilities
Content Strategy & Planning
Develop and execute a comprehensive content strategy aligned with business goals and brand positioning.
Create and manage content calendars across blogs, websites, social media, email campaigns, whitepapers, case studies, and outreach initiatives.
Build and strengthen Unified Infotech's brand voice and thought leadership in the technology and software services space.
Content Creation & Storytelling
Produce high-quality content including:
Blog articles
Website copy
Whitepapers and eBooks
Case studies
Social media content
Email campaigns
Video scripts
Marketing collateral
Sales enablement assets
Translate complex technical concepts into compelling, audience-friendly narratives.
Craft persuasive copy that drives engagement and conversions.
Research & Market Intelligence
Conduct industry, competitor, and audience research to identify trends and opportunities.
Analyze customer pain points and market demands to refine content strategies.
Stay updated with emerging technologies and digital marketing trends.
SEO & Content Optimization
Implement SEO best practices to maximize content visibility and organic reach.
Perform keyword research and content optimization to improve rankings and discoverability.
Monitor content performance and continuously optimize based on insights and analytics.
AI Search & Generative Engine Optimization (GEO)
Develop content optimized for AI platforms and LLM-driven search ecosystems.
Create content aligned with AI search experiences such as ChatGPT, Google AI Overview (SGE), and other generative search engines.
Structure content for both human readers and AI systems.
Apply Generative Engine Optimization (GEO) and modern SEO practices to improve discoverability.
Conduct AI-driven content audits and refine strategies based on AI visibility and performance metrics.
Collaboration & Leadership
Work closely with marketing, sales, design, and leadership teams to create impactful campaigns.
Collaborate with internal stakeholders and external partners to deliver cohesive messaging.
Mentor and guide content team members to enhance writing quality and performance.
Participate in KPI reviews, training initiatives, and continuous skill development programs.
Analytics & Performance Measurement
Monitor content KPIs including traffic, engagement, lead generation, conversions, and AI search visibility.
Utilize analytics and AI tools to measure content effectiveness and optimize performance.
Generate actionable insights and recommendations to improve content ROI.
Required

Skills & Qualifications
Must Have
Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
7+ years of experience in content marketing, content strategy, or B2B technology content.
Strong…