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Job Description & How to Apply Below
Location:
Kolkata
Experience:
3–4 years of relevant hands-on post-qualification experience on social media marketing
Employment Type:
Full-time
Qualification:
Business Administration (BBA) / Mass Communication & Media or
Post Graduate Diploma in Management (PGDM) with a specialization in
Digital Marketing/Media.
About Us
Straightline Solutions, a premier experiential agency with over 4,000 successful projects like the Filmfare Awards, is hiring a dynamic Social Media manager based at Kolkata for its Digital marketing services vertical.
Key Responsibilities
1. Social Media Management & Strategy
Own, manage, and scale organic presence of business projects or of our clients across Linked In, Facebook, Instagram, and You Tube .
Plan, and schedule monthly calendars that align with business or client objectives
Develop platform-specific strategies to elevate brand positioning, keeping a sharp eye on industry trends
2. Meta Ads running and evaluation
End-to-end management of Meta Paid Ads (Facebook & Instagram Manager) , focusing on B2B lead generation, brand awareness, traffic, and conversion.
Budget forecasting, daily campaign optimization, and scaling ad spend efficiently.
Deep-dive into core data analytics to track and optimize critical KPIs: Reach, Impressions, CTR, CPC, CPL, CPM, and ROAS .
3. You Tube Marketing
Manage the business and /or clients You Tube channel, including content staging and optimization.
Execute video SEO best practices: writing high-converting titles, descriptions, keyword tags, playlist management, and collaborating on thumbnail design
Monitor channel growth analytics and run targeted You Tube video ad campaigns when required.
4. Linked In Marketing
Curate thought-leadership content on Linked In to enhance visibility among corporate clients and business connects
Design and execute employer branding initiatives
Manage targeted Linked In talent-acquisition or lead management campaigns to support internal hiring across diverse departments.
What We Are Looking For
Experience:
3–4 years of verifiable, hands-on experience in organic social media management and marketing (agency experience is a heavy plus).
Technical Edge: Deep familiarity with Meta Ads Manager, Linked In Campaign Manager, Google/You Tube Analytics, and social scheduling tools.
Data-Driven Mindset: Ability to translate complex data spreadsheets into actionable plans and budget optimizations.
How to Apply
Please send your resume, along with a brief portfolio or case studies of past ad campaigns you have managed, to ” with the subject line Application:
Social Media Manager - Kolkata .
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