Marketing & Admissions Manager

About the Role
We're looking for a Marketing & Admissions Manager to drive student acquisition and manage admissions activity across a group of premium education institutions we work with internationally.

This is a hands-on role for someone who understands the full funnel, from first enquiry to enrolment. You'll plan campaigns, manage performance, work closely with schools and partners, and make sure admissions runs smoothly and intelligently.

You'll be part of a growing India-based team, working closely with international stakeholders, agencies, and school leadership teams. If you like ownership, variety, and real accountability, this role will suit you.

What you'll do (along with your team)
Marketing & Growth
Plan and manage annual and term-wise marketing and admissions campaigns
Drive lead generation through paid media, email marketing, websites, events, and partnerships
Work with internal teams to optimise paid social, PPC, and website performance
Manage email campaigns for enquiries, admissions, offers, onboarding, and retention
Oversee creation of marketing assets, signage, and promotional materials
Track performance, analyse data, and continuously improve conversion rates
Admissions
Manage the end-to-end admissions journey from enquiry to enrolment
Monitor admissions targets, pipelines, and conversion metrics
Build and manage automated CRM journeys for nurturing, admissions, and onboarding
Coordinate closely with school teams to ensure a high-quality parent and student experience
Ensure admissions communication is compliant and well-governed
Stakeholder & Budget Management
Act as the bridge between schools, internal teams, and external partners
Manage timelines, priorities, and expectations across multiple stakeholders
Track marketing and admissions budgets, invoices, ROI, and forecasts
International Exposure
Coordinate regularly with international clients and school leadership teams
Travel internationally 2–3 times a year, as required, for meetings, school visits, or events

Who you need to be
Comfortable owning outcomes, not just tasks
Equally strategic and execution-focused
Confident working with data, systems, and multiple stakeholders
Clear communicator who can work across cultures and time zones
Someone who understands parents and students, not just campaigns
Curious, detail-oriented, and constantly looking to improve how things work

Experience required
5 years of experience in marketing, admissions, or consumer acquisition roles
Proven experience managing multi-channel marketing campaigns
Hands-on admissions or lead-to-conversion experience (education sector preferred)
Strong understanding of digital marketing, CRM systems, email journeys, and analytics
Experience working with agencies and internal teams
Comfortable managing budgets, reporting performance, and presenting insights
Prior exposure to education, schools, or complex service-led organisations is a strong plus

The role is based out of Kolkata, India.