Manager - Consumer Insights

Role:
Manager - Consumer Insights

Function:  Marketing
Organization  : PCPB
Job Purpose
To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories
Principal Accountabilities
Design effective & efficient ways along with the agency partners to measure & track brand performance
Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
Work closely with the brand team & leverage insights to drive business growth
Identify new & effective ways of testing concepts, products & communication
Evaluate & pilot new tools & agencies esp. in the digital space
Leverage internal monitoring tools to derive insights
Triangulate multiple data sets to identify trends and early indicators of brand/product performance

Operating Network
Internal
R&D
Consumer Insights Manager
PD Manager
Brand Managers
Finance Team
External
Market Research Agencies

Role Requirements / Specifications
MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills
Business Understanding
Knowledge of market research methodology and tools
Basic knowledge of statistics
Knowledge of consumer understanding and behaviour
Skills
Analytical/Data interpretation skills;
Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ;
Influencing skills;
Should be a great team player
Interview Competencies
Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills