Performance Marketing Lead

About the Role
We are looking for a highly driven and strategic Performance Marketing Lead to join our team at the Calicut office. The ideal candidate should have strong expertise in Meta Ads and a solid understanding of Google Ads, SEO, website performance, and digital growth strategies. This role requires someone who can lead campaigns end-to-end, optimize performance metrics, and contribute to overall business growth through data-driven marketing.

Key Responsibilities

● Plan, execute, and optimize high-performing campaigns across Meta platforms (Facebook & Instagram).

● Manage and monitor paid campaigns on Google Ads including Search, Display, and You Tube.

● Analyze campaign performance, ROAS, CPL, CAC, and other marketing KPIs.

● Work closely with creative, content, and tech teams to improve campaign effectiveness.

● Understand landing page performance, website conversion optimization, and user journey.

● Coordinate with website and SEO teams to improve organic and paid growth.

● Generate reports and insights with actionable recommendations.

● Stay updated with digital marketing trends, ad policies, and platform updates.

● Handle budget planning and allocation across multiple campaigns.

● Lead and mentor junior performance marketing team members when required.

Requirements

● Minimum 5+ years of experience in Performance Marketing or Digital Marketing.

● Strong hands-on expertise in Meta Ads Manager.

● Good understanding of Google Ads, SEO fundamentals, and website optimization.

● Ability to analyze data and make performance-driven decisions.

● Experience with tracking tools such as Google Analytics, Meta Pixel, GTM, etc.

● Strong communication and team coordination skills.

● Ability to work from the Calicut office full-time.

Preferred Skills

● Experience in lead generation and scaling campaigns.

● Understanding of funnel marketing and conversion optimization.

● Familiarity with CRM integrations and marketing automation tools.

● Creative thinking with a performance-focused mindset.

What We’re Looking
For Someone who understands both the creative and analytical side of marketing a person who can not only run ads but also think strategically about growth, customer acquisition, and brand performance.