Senior Commercial Director

SENIOR COMMERCIAL DIRECTOR
- Kuwait & Iraq Reporting To:
Chief Business Officer & President ROLE PURPOSE The Senior Director
- Kuwait & Iraq is responsible for driving sustainable, profitable growth across our client's two largest markets. The role extends beyond traditional sales leadership and requires identifying, developing and executing growth opportunities through commercial innovation, strategic customer development, portfolio expansion, revenue growth management, and business transformation. The role holder is expected to challenge conventional thinking, bring fresh ideas to the business, leverage technology and data analytics, embrace Al-enabled ways o f working, and build a culture of accountability, execution excellence and continuous improvement.

The position will provide leadership to the Kuwait and Iraq commercial organisations and ensure both markets achieve their growth, profitability, market share and capability development objectives.

• Lead the commercial performance of Kuwait and Iraq and ensure delivery of volume, revenue, profitability and market share objectives.
• Develop and execute short and long-term growth strategies for both markets.
• Identify new revenue streams, customer opportunities, business models and routes to market.
• Establish a culture of commercial ownership, proactive problem-solving and execution excellence.
• Ensure business decisions are driven by facts, data and clear commercial rationale.

• Develop new growth platforms to reinvigorate business performance and accelerate market growth.
• Create and execute a comprehensive strategy for HORECA and other underdeveloped channels.
• Improve the effectiveness o f innovation and ensure new product launches generate meaningful incremental growth.
• Work cross-functionally to identify solutions to pricing, regulatory and market access challenges.
• Strengthen customer partnerships and develop strategic growth plans with key accounts.
• Drive improvements in distribution, shelf presence, execution quality and customer engagement.
• Identify emerging consumer trends and convert them into actionable growth opportunities.

• Develop and execute plans to increase revenue per litre and improve overall business profitability.
• Expand portfolio participation and identify category extension opportunities.
• Leverage the strength of our client's brand to create new revenue streams and business opportunities.
• Strengthen route-to-market effectiveness and distributor capability.
• Improve distribution reach, execution standards and customer penetration.
• Develop medium and long-term plans to accelerate our client's growth and market position in Iraq.
• Continuously evaluate market dynamics, competitive activity and consumer trends to identify opportunities ahead of competitors.

• Drive improvements i n pricing strategy, trade investment effectiveness and customer profitability.
• Improve forecasting accuracy and strengthen commercial planning capabilities.
• Lead annual business planning and regular business review processes.
• Ensure disciplined performance management supported by meaningful KPls and reporting.
• Establish a culture of accountability and follow-through across both organisations.

• Champion the use of technology to improve business performance and decision-making.
• Leverage data analytics t o identify growth opportunities, improve customer management and optimise resource allocation.
• Promote the adoption o f Artificial Intelligence and digital tools t o increase productivity, improve workflows, enhance reporting quality and reduce operating costs.
• Drive automation and simplification initiatives that improve organisational effectiveness.
• Build a data-driven culture where decisions are supported by insights rather than assumptions.

• Support our client's strategic ambition to grow its portfolio of healthier products.
• Ensure the successful commercialisation and expansion of their specialised healthy products portfolio.
• Work closely with Marketing, Research & Innovation, and Sales teams to increase consumer adoption of healthier products.
• Identify channel, customer and portfolio opportunities that accelerate growth of health and wellness categories.
• Champion consumer-centric solutions that align with evolving health and nutrition trends.

• Lead, coach and develop senior commercial leaders across…