General Manager Signage & Fabrication

The General Manager will be responsible for the overall management, commercial performance, and operational effectiveness of the business, with full accountability for P&L, business growth, team performance, project delivery, and customer satisfaction.

The role requires a hands-on business leader with relevant experience in signage, printing, fabrication, advertising production, or a related project-based environment. The General Manager will oversee the complete business cycle—from sales and client requirements through costing, production/fabrication, installation, delivery, and project completion—while ensuring profitability, quality, and operational efficiency.

• Lead the overall business and take responsibility for commercial, operational, production, and financial performance.
• Own and manage the P&L, including revenue, gross margins, operating expenses, budgets, cash flow considerations, and overall profitability.
• Develop and implement business plans, budgets, and growth strategies in line with management objectives.
• Drive revenue growth by supporting business development, strengthening key client relationships, and identifying new market opportunities.
• Lead and manage the overall team across sales, design, production/fabrication, project execution, installation, and support functions.
• Establish clear departmental objectives, KPIs, responsibilities, and performance expectations.
• Oversee projects from initial client enquiry and estimation through design, costing, material planning, production/fabrication, installation, delivery, and final handover.
• Review quotations, project costing, pricing, margins, and commercial terms to ensure projects achieve required profitability.
• Ensure client requirements, specifications, drawings, materials, quantities, timelines, and installation requirements are properly understood before execution.
• Oversee workshop operations and ensure effective utilization of manpower, machinery, materials, equipment, and production capacity.
• Monitor project progress, quality, costs, deadlines, and client commitments and intervene where necessary to resolve issues.
• Maintain strong relationships with key clients and participate in important commercial, technical, and project discussions.
• Conduct client and site visits when required to understand requirements, review implementation, and resolve project-related matters.
• Oversee procurement and inventory requirements and maintain effective relationships with suppliers, subcontractors, installers, and other service providers.
• Monitor material consumption, wastage, productivity, rework, and operational costs and implement measures to improve efficiency and margins.
• Ensure appropriate maintenance and utilization of workshop machinery and production equipment.
• Drive continuous improvement across production processes, workflows, quality standards, turnaround times, and cost control.
• Identify operational, commercial, and financial risks and take timely corrective action.
• Ensure appropriate quality, health, safety, and housekeeping standards across workshop and project sites.
• Provide regular business performance reports to the owners/senior management, covering sales, pipeline, revenue, profitability, project performance, operational issues, and key priorities.

• Bachelor's degree in Business Administration, Engineering, Operations Management, Production, or a related discipline is preferred.
• Proven experience in a General Manager, Business Unit Manager, Operations Manager, Commercial & Operations Manager, or similar senior leadership role.
• Relevant industry experience within signage, fabrication, digital/large-format printing, advertising production, branding, exhibition/display production, or a…