Manager - Consumer , Upper Gulf

Job Details

• Job Title: Manager – Consumer Experience, Upper Gulf
• Grade: P1 – P3
• Job Family Group: Marketing
• Location: Kuwait-based, with 30% travel to Qatar
• Country in Scope: Kuwait & Qatar

The Manager – Consumer Experience, Upper Gulf plays a key role in advancing Lilly's Disease State Education (DSE) marketing capabilities and building the Lilly DSE brand across Kuwait and Qatar. This position owns the full consumer marketing remit for both markets end-to-end – from strategy and governance through campaign execution, e-commerce and agency management, institutional partnerships, roadshows, events, and marketing operations.

The Manager acts as the single point of accountability for Upper Gulf consumer marketing, representing Kuwait and Qatar within the Gulf regional governance structure while leading cross‑functional and cross‑market coordination internally with brand and global teams, and externally with creative agencies, media partners, hospitals/clinics, and government health authorities. The role sits at the intersection of brand, digital, PE, medical, external stakeholders, government affairs, and agency partners, and is best suited to an ambitious, execution‑focused marketer with a consumer‑first mindset and a strong instinct for insight‑led decision‑making.

With a strong foundation in consumer insights and hands‑on execution capability, the Manager integrates strategy, e‑commerce, partnerships, and field activation into one cohesive plan for the two markets.

• Own and localize the integrated consumer marketing plan for Kuwait and Qatar, aligned to the Gulf regional strategy and governance cadence.
• Represent Kuwait and Qatar in the Weekly Governance Core Team, ensuring local market realities and constraints are reflected in Gulf‑wide decisions.
• Lead regulatory coordination with local health authorities in both markets, ensuring all campaigns, content, and events meet local compliance requirements.
• Adapt the Seek Start Stay Framework to local context.
• Own OPEX/budget management for Upper Gulf consumer initiatives, including trade‑off recommendations and reporting for the PE, Gov Affairs, Coms, brand budget for all tactics to consumer.

• Localize equity and disease‑awareness campaigns (local and global) tailored to Kuwait and Qatar audiences.
• Own e‑commerce and digital platform strategy for Kuwait and Qatar – building consumer‑facing presence and partnerships across pharmacy delivery apps, telehealth marketplaces, and super‑apps – with paid media kept as a lighter‑touch, supporting channel.
• Manage local creative, media, and e‑commerce/platform partners, aligning with the relevant Gulf agency POCs, leading the briefing process end‑to‑end, and ensuring content and platform plans are insight‑based and aligned with consumer behaviour.
• Lead consumer segmentation, insights, and social listening to inform campaign strategy and creative platforms.
• Own the unified consumer performance dashboard and monthly operational plan governance for Upper Gulf.

• Build and manage hospital and clinic partnerships across Kuwait and Qatar to support consumer education initiatives.
• Assess and own Lilly Direct / HCO relationships and government initiative engagement in both markets.
• Expand Stay program content and patient journey initiatives locally.
• Own justice league (cross‑functional) governance for Upper Gulf.

• Develop and execute the Upper Gulf roadshow strategy (malls, hospitals, corporates) across Kuwait and Qatar.
• Lead independent sponsorship execution and ambassador‑related event activity in both markets.
• Plan and execute flagship consumer events end‑to‑end, from concept through on‑ground delivery.

• Own content approval workflows and content bank management for Upper Gulf.
• Provide end‑to‑end marketing operations support, coordinating meeting logistics, vendor onboarding, and cross‑team follow‑through.

• Own the tracking and reporting of consumer journey and campaign performance; developing regular…