Marketing Manager

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

The Marketing Manager leads the planning and execution of marketing agenda across retail promotions, digital media, social channels, customer engagement, partnerships, events and in-store communication. The role combines market insight, creative leadership and disciplined performance analysis to grow revenue, customer frequency, basket value, loyalty and brand preference.

A hands-on retail marketer who understands Kuwaiti consumers, translates commercial priorities into effective campaigns, controls agencies and budgets, and uses data to improve sales, traffic, conversion, retention and marketing return.

KEY ACCOUNTABILITIES

• Marketing Strategy and Annual Plan Develop the annual marketing strategy, budget and campaign calendar in line with sales targets, category priorities and management direction. Translate business objectives into integrated customer-acquisition, retention, promotion, brand and channel plans. Define target audiences, positioning, value propositions and channel roles for major campaigns and commercial periods. Maintain a rolling 90-day activation plan and ensure clear ownership, timing, budget and success measures for every initiative.
• Customer, Market and Competitor Insight Monitor consumer behavior, retail trends, competitor pricing, promotional activity, media activity and local market developments. Analyze customer segments, purchase patterns, category performance, traffic, conversion and basket behavior to identify growth opportunities. Commission or conduct practical customer research and convert findings into campaign, assortment, pricing and service recommendations. Provide management with concise insight on market opportunities, competitive threats and emerging customer expectations.
• Brand and Creative Management Maintain a clear and consistent Panda Market Kuwait brand identity across stores, digital platforms, delivery channels and external communication. Develop campaign concepts, briefs, messaging and content standards that are locally relevant and commercially focused. Review and approve creative materials, photography, video, Arabic and English copy, signage and promotional collateral before release. Protect brand reputation and ensure all communication is accurate, culturally appropriate and aligned with company values.
• Retail Promotions and In-store Activation Plan seasonal campaigns, category promotions, new-product launches, clearance events and tactical sales-driving offers with Commercial and Operations teams. Coordinate promotional mechanics, supplier participation, pricing communication, store displays, point-of-sale material and execution deadlines. Ensure stores receive complete campaign toolkits and audit the quality and consistency of implementation. Evaluate promotional uplift, margin impact, stock availability, cannibalisation and post-campaign learning.
• Digital, social media and Performance Marketing Lead social-media, search, display, video, email, messaging and other digital activity using a disciplined content and media calendar. Set objectives and audiences for paid campaigns; control media buying, tracking, optimization and reporting. Grow qualified reach, engagement, store visits, leads and sales while improving cost per acquisition and return on advertising spend. Maintain rapid, professional responses to online comments, messages and reputation issues in coordination with Customer Service and Operations.
• CRM, Loyalty and Customer Retention Develop customer databases, segmentation, consent practices and targeted communication journeys in line with applicable requirements. Design loyalty, repeat-purchase, reactivation and customer-lifecycle initiatives that improve visit frequency and lifetime value. Use transaction and campaign data to personalize offers and test customer propositions by segment. Track retention, repeat purchase, redemption and response rates and recommend improvements based on evidence.
• E-commerce and Delivery-channel Marketing Coordinate marketing for the company's online, Whats App, delivery-platform or other remote-order channels as applicable. Improve digital merchandising, campaign visibility, product content and conversion in partnership with Operations and IT. Align online prices, offers and availability with approved commercial plans and protect a consistent customer experience. Analyze digital-channel traffic, conversion, order value, acquisition source and promotion effectiveness.
• Partnerships, Events and Public Relations Develop commercially relevant partnerships with suppliers, payment providers, local communities, media, influencers and service platforms. Plan store events, launches, sponsor ships and activations that generate measurable awareness, traffic, engagement or sales. Manage media enquiries, public announcements and reputation-sensitive communication with appropriate approval. Evaluate partners and influencers for…