Senior Marketing Officer

Join the Team at ABYAT - Your Gateway to Retail Excellence!

Are you ready to be part of the largest retail store in the Middle East ABYAT
, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof.

Established locally with a vision for excellence,
ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we've crafted an experience that revolves around their needs, from our meticulously designed store layouts to our unparalleled service offerings.

Expanding beyond our roots in Kuwait,
ABYAT is now making waves in Saudi Arabia and setting our sights on Qatar and the UAE. As we continue to grow, we're seeking passionate individuals to join our dynamic team and contribute to our journey of success.

As a Senior Marketing Officer at ABYAT
, will be responsible for developing and executing creative marketing initiatives for the Kitchens and Internal Doors / Wooden Works business, with a strong focus on social media content, video production, campaigns, influencer collaborations, and brand communication.

The role requires a highly creative and hands-on marketer who can transform business and product requirements into engaging content ideas, campaigns, scripts, videos, and social media concepts that increase brand awareness, customer engagement, and product visibility.

The ideal candidate should come from an advertising/creative agency background, with strong exposure to developing and executing campaigns from concept through final delivery.

• Develop creative social media content ideas for Kitchens, Internal Doors, and workshop/manufacturing activities.
• Translate product features, craftsmanship, production processes, and customer solutions into engaging consumer-facing content.
• Develop concepts for reels, short-form videos, product demonstrations, behind-the-scenes content, before-and-after transformations, and other social media formats.
• Prepare scripts, storylines, captions, key messages, and creative briefs.
• Work closely with the Social Media team to ensure content is aligned with the overall marketing calendar and brand direction.
• Continuously identify relevant social media trends and develop ideas that can be adapted to the business.

• Develop video concepts from initial idea through final output.
• Write scripts and prepare clear briefs for video shoots.
• Attend and support photo and video shoots to ensure the creative concept is executed correctly.
• Coordinate with photographers, videographers, agencies, production teams, and internal stakeholders.
• Participate in the editing and review process and provide feedback on cuts, messaging, visuals, music, and overall content quality.
• Review and approve final videos and content before publication.

• Develop creative concepts for product launches, seasonal campaigns, promotions, and brand-building initiatives.
• Prepare campaign briefs covering the objective, target audience, key message, creative direction, communication channels, and required deliverables.
• Work with designers and agencies on campaign artworks and creative materials.
• Review campaign messages, visuals, artworks, and videos to ensure consistency and quality.
• Follow campaigns from initial concept through execution and final delivery.
• Maintain references and benchmarks of strong local, regional, and international campaigns.
• Develops product launch catalogues and overall campaign catalogues.

• Identify and recommend suitable influencers based on the brand, product, target audience, and campaign objectives.
• Develop influencer briefs covering the campaign message, product focus, required content, talking points, and expected deliverables.
• Coordinate influencer content to ensure alignment with the agreed creative direction and brand guidelines.
• Review influencer content before publication where required.
• Evaluate influencer collaborations based on content quality, engagement, reach, and relevance to the target customer.

• Work closely with the business and marketing teams to understand commercial priorities and translate them into creative marketing initiatives.
• Develop fresh ways of communicating Kitchens and Wooden Works products beyond traditional product advertising.
• Ensure consistency of messaging, tone of voice, and visual direction across campaigns.
• Bring new creative references, trends, competitor activities, and campaign ideas to the team.
• Contribute proactively rather than relying solely on briefs provided by the business.
• Manages showroom communication and marketing materials for new product…