Director of E-commerce & Marketing

We re on the lookout for an experienced Director of E-commerce amp Marketing to lead the development of an integrated commercially focused marketing and digital commerce function for a consumer goods business The role will combine brand leadership with direct accountability for e-commerce growth digital performance customer engagement CRM and loyalty content partnerships and measurable marketing effectiveness The successful candidate will be expected to strengthen the organization s digital and e-commerce capabilities elevate brand positioning build scalable customer acquisition and retention programs and create a clear link between marketing investment and commercial outcomes

E-commerce amp Digital Commerce Own the overall e-commerce strategy and roadmap with responsibility for sustainable online revenue growth and customer experience Develop the capabilities required to support regional and international e-commerce including localization payments pricing fulfilment returns SEO and market-specific requirements Lead website trading online merchandising product launches promotional calendars and product availability Own key commercial metrics including conversion average order value units per transaction revenue contribution and cart abandonment Assess relevant marketplace opportunities based on brand fit economics acquisition potential and strategic value Continuously improve the end-to-end online customer journey from discovery through checkout fulfilment and post-purchase engagement

Brand amp 360 Marketing Define and strengthen brand positioning purpose personality tone of voice visual direction and overall brand narrative Lead integrated brand campaigns product launches creative direction partnerships collaborations and retail marketing initiatives Ensure brand activity is supported by clear objectives disciplined planning and measurable commercial outcomes Build a cohesive marketing calendar that connects brand retail digital e-commerce and customer priorities

Digital amp Performance Marketing Lead paid social paid search SEO SEM retargeting affiliate and other performance channels Own customer acquisition efficiency and performance measurement including CAC ROAS traffic quality and conversion optimization Use data and experimentation to improve media effectiveness digital conversion and marketing ROI

Social Media Content PR amp Influencer Marketing Lead the social media and content strategy across priority digital channels Build a structured content engine covering campaign content product storytelling education community user-generated content and retail activation Develop a more structured influencer and KOL model spanning high-reach awareness regional credibility engagement and conversion objectives Lead PR partnerships and relevant external brand-building initiatives supported by clear performance measurement

CRM Loyalty amp Customer Retention Own the customer database segmentation CRM automation lifecycle marketing personalization and customer analytics Develop and scale a customer loyalty proposition appropriate to the brand and target customer segments Build automated customer journeys across acquisition post-purchase replenishment cross-sell win-back and retention Increase repeat purchase customer lifetime value retention and contribution from CRM and loyalty initiatives

Leadership amp Capability Building Build lead and develop a high-performing team across e-commerce brand performance marketing content social media CRM loyalty and customer analytics Define clear ways of working priorities…