Marketing ​/ Advertising ​/ PR, Marketing Management, Digital Marketing

To lead, develop, and implement the marketing strategy for the Sports & Lifestyle division, focusing on building brand equity, increasing market share, and driving customer engagement and sales across multiple channels.

• Develop and execute comprehensive annual marketing plans aligned with divisional goals.
• Conduct market analysis to identify trends, opportunities, and competitor activities.
• Develop and manage brand positioning and customer segmentation strategies.

• Plan and launch integrated marketing campaigns (online and offline) for product launches, promotions, and seasonal activities.
• Oversee digital marketing including social media, SEO/SEM, email campaigns, and influencer partnerships.
• Track and analyze campaign performance and ROI using KPIs and analytics tools.

• Manage the marketing of exclusive sports and lifestyle brands within the portfolio.
• Collaborate with vendors and partners on co-branded campaigns and joint marketing efforts.
• Ensure consistency in brand tone, visual identity, and messaging across platforms.
• Collaborate with the concerned departments to enhance and implement data-driven customer segmentation strategies, ensuring targeted and effective marketing initiatives including but not limited to Loyalty Programs.

• Coordinate in-store marketing, visual merchandising, POS materials, and retail activations.
• Organize and oversee events, sponsor ships, and brand experiences that enhance customer loyalty.

• Develop and manage marketing budgets and negotiate with media, production, and event suppliers.
• Lead and mentor a small marketing team and coordinate with sales, retail, and digital teams.

• Monitor market KPIs and customer feedback to refine future strategies.
• Prepare regular reports for senior management highlighting marketing performance and insights.