Trade Marketing Officer

We are looking for an experienced Trade Marketing & Merchandising Executive to ensure outstanding execution of merchandising standards, promotional activities, and in-store visibility across modern and traditional trade channels. This role plays a key part in monitoring market performance, gathering competitive intelligence, and supporting business growth through effective field execution.

• Conduct regular market visits to ensure compliance with merchandising and display standards.
• Monitor planograms, product positioning, shelf availability, and stock levels across assigned outlets.
• Ensure proper execution of promotional campaigns, pricing, and in-store communication materials.
• Inspect and maintain Point of Sale Materials (POSM), display stands, and merchandising equipment.
• Identify execution gaps and ensure timely corrective actions.

• Monitor outlet and category-level sales performance.
• Analyze sales trends and identify factors impacting business performance.
• Recommend merchandising improvements and display optimization based on sales data.
• Identify underperforming outlets and propose action plans to improve execution and sales.

• Monitor competitor pricing, promotions, product launches, and merchandising activities.
• Gather market insights and identify opportunities to strengthen in-store brand presence.
• Share best practices and recommendations to improve retail execution.

• Prepare detailed field visit reports with findings, photographs, and recommendations.
• Track corrective actions until full compliance is achieved.
• Coordinate with Sales, Marketing, Operations, Warehouse, and Merchandising teams to ensure successful execution of initiatives and new product launches.

• Bachelor's Degree in Business Administration, Marketing, or a related discipline.
• Strong understanding of merchandising standards, planograms, POSM management, and retail execution.
• Experience analyzing sales performance and market trends.
• Excellent reporting, documentation, and follow-up skills.
• Proficiency in Microsoft Excel, Word, PowerPoint, and ERP/Merchandising applications.
• Strong organizational skills with the ability to work independently in a field-based role.