Channel Sales Executive

TP-Link MEA is looking for a results-driven Channel Sales Executive to manage and expand TP-Link’s business in Kuwait. The ideal candidate will have strong experience in channel sales, distribution management, business development and partner relationship management, preferably within the IT, networking, consumer electronics or technology sectors.

• The candidate will be responsible for driving sales growth, developing new channel partners, strengthening relationships with existing distributors and resellers, and increasing market penetration across TP-Link’s complete product portfolio. The role requires a commercially focused professional who understands the Kuwait market, can identify new business opportunities, and consistently delivers against sales targets.

• Develop and execute sales strategies to achieve monthly, quarterly and annual sales targets for TP-Link in Kuwait.
• Manage and strengthen relationships with existing distributors, dealers, resellers, retailers, system integrators and other channel partners.
• Identify, recruit and develop new channel partners to expand market coverage and increase TP-Link’s market presence across Kuwait.
• Drive sales growth across TP-Link’s complete product portfolio, including networking and Wi‑Fi solutions, Deco mesh networking, Tapo smart‑home products, Omada and Omada Pro business networking, VIGI surveillance, Aginet ISP/CPE products, and other assigned brands and product categories.
• Develop account plans and business development strategies for key distributors and strategic channel partners.
• Monitor sales performance, sell-in, sell-out, inventory levels, product availability and channel partner performance to identify opportunities for business growth.
• Conduct regular customer and channel partner visits to understand business requirements, strengthen relationships and develop new sales opportunities.
• Identify potential customers, new market segments and untapped business opportunities across retail, wholesale, e‑commerce and B2B channels.
• Work closely with distributors and resellers to improve product visibility, market penetration, sales execution and portfolio development.
• Coordinate with the Marketing team to implement channel promotions, product launches, marketing campaigns, merchandising activities and partner engagement initiatives.
• Support product presentations, demonstrations, training sessions and channel enablement activities to improve partner product knowledge and sales capabilities.
• Monitor competitor activities, pricing trends, market developments and customer feedback, and provide actionable recommendations to management.
• Prepare accurate sales forecasts, business plans, pipeline updates and account development plans.
• Submit regular weekly, monthly and quarterly reports covering sales performance, target achievement, channel development, market intelligence and business opportunities.
• Coordinate with internal teams, including Marketing, Product Management, Supply Chain, Finance and Technical Support, to ensure smooth business operations and customer satisfaction.
• Follow company policies and approval procedures relating to pricing, credit terms, promotional activities and channel management.
• Proactively identify business challenges, address channel concerns and recommend solutions to improve sales performance and customer relationships.

• Bachelor’s degree in Business Administration, Sales, Marketing or a related discipline.
• 3–5 years of relevant experience in channel sales, distribution management or business development, preferably in IT, networking, consumer electronics or technology products.
• Previous experience managing distributors, dealers,…