Digital Evangelist | La Crosse

• Position summary:
  
  The Digital Evangelist serves a critical role in the Diocese of La Crosse’s mission to “facilitate encounters with Christ” through creative, intentional and data-informed digital evangelization. Rooted in the Catholic Faith and skilled in communication strategy, this position manages diocesan social media accounts, including scheduling, publishing and engagement.
• Reports to:
  
  Director of Communications and Public Relations
• Works closely with:
  Graphic and Media Designer, IT and Multimedia Specialist, Catholic Life contributors, curia staff, pastors and parish teams.

• Digital Evangelization
  • Manage diocesan digital evangelization software; train users and promote best practices
  • Build and nurture online communities that foster discipleship, prayer and faithful Catholic witness
  • Analyze audience behavior and engagement data to inform outreach decisions and target under-served or disengaged populations
  • Create and curate content for social media platforms; respond to engagement with pastoral sensitivity and clarity
• Content Creation and Publishing
  • Develop and publish the diocese’s monthly email newsletter with a focus on clarity, mission and aesthetic quality
  • Ensure content is accurate, theologically sound and aligned with the mission of the Church
  • Research, write and produce digital content including blog posts, articles and social media posts
• Collaboration and Consultation
  • Support parish-based digital evangelization efforts by providing training and shared resources to pastors, parish staff and volunteers
  • Support curia offices, diocesan-wide initiatives, campaign planning and curia communication strategy
  • Work alongside the Graphic and Media Designer and IT & Multimedia Specialist to develop communications that invite people into deeper encounter with Christ
• Mission, Impact and Evaluation
  • Track metrics and engagement to assess and refine strategies for mission impact
  • Routinely evaluate the effectiveness of diocesan digital tools and platforms in facilitating authentic evangelization and encounter with Christ
  • Monitor Catholic media trends and digital innovations

• Ability to balance creative work with administrative precision
• Ability to translate theological concepts into accessible digital content
• Pastoral sensitivity in public communication
• Ability to craft platform-specific content that meaningfully engages diverse audiences

• Demonstrated experience in digital evangelization, social media management or digital marketing
• Strong writing and editing skills with the ability to tailor content to diverse audiences
• Experience in podcasting or media interviewing preferred
• Highly organized, self-starting and capable of managing multiple deadlines independently
• A deep understanding of and commitment to the teachings, liturgy and traditions of the Catholic Church

Duties and responsibilities may shift as required and indicated by the Director.

Submit a cover letter, resume, portfolio and letter(s) of recommendation to the Director of Communications and Public Relations, Erik Archer, at earcher .