Copywriter & Content Developer

Located 45 minutes from the Nation’s Capital, nestled in a history-rich community of southern Maryland, The College of Southern Maryland (CSM) is a two-time Aspen Award-winning institution (top 15% of Community Colleges) with academic programs in over 100 disciplines. CSM is among America’s top 100 producers of Minority Associate Degrees in twenty categories, according to Diverse Issues in Higher Education. CSM offers excellent health insurance benefits;
State Retirement Pension plan; wellness programs;
Code Green early closure Fridays in the summer; college closure for spring break and several major holidays, including the week between Christmas and New Year; and for several days in March for Spring Break. We are an innovative institution committed to student success and well known for our flexibility to meet student and community needs.

The Copywriter/Content Developer develops, researches, writes and edits content in support of CSM Marketing priorities and initiatives, creating clear, compelling, audience-focused content for marketing and communications efforts that support recruitment, enrollment, student engagement, Continuing Education, institutional priorities and other strategic needs. Working in collaboration with Marketing team members, college departments and subject-matter experts, the position gathers information and translates complex academic, programmatic and institutional information into effective content for identified audiences.

Responsibilities include research, interviews, message development, fact-checking, storytelling, and adapting content across email, web, advertising, print, video and other marketing and communications channels. The position also develops stories and promotional content highlighting CSM programs, people, accomplishments and outcomes and supports new and emerging content needs identified by Marketing.

Reports to:

Director 1, Marketing

The hiring salary for this position will be from the min to mid-point of the salary range advertised. This position is open until filled.

• Researches, develops, writes and edits compelling, audience-focused content for CSM marketing and communications channels, including web, email, advertising, print, newsletters, direct mail, presentations, video, social media and other digital and multimedia platforms.
• Produces content for Hawk Talk, CSM's weekly student e-newsletter, including gathering information from across the college and developing student-focused headlines, summaries, features and calls to action.
• Develops content for Continuing Education schedules and promotions, including introductory content and promotional messaging.
• Provides writing, research, interviewing and content-development support for major institutional publications and projects, including the Annual Report and Career Pathways magazine.
• Researches and develops faculty profiles, alumni testimonials, student success stories, program features and other storytelling content that demonstrates the value and impact of a CSM education.
• Develops and refreshes website content, translating complex academic, programmatic and institutional information into clear, accessible and audience-focused language.
• Reviews and edits content developed by others for clarity, accuracy, organization, grammar, style, tone, brand alignment and suitability for the intended audience and communication channel.

• Develops recruitment and enrollment communications, including prospect and student email campaigns, landing page copy, direct mail, advertising copy and audience-specific messaging that supports college enrollment goals.
• Develops messaging for college wide initiatives…