Digital Marketing Specialist

Job Opening:
Digital Marketing Specialist

Job Description :

• Design, develop, and maintain the law firm’s digital marketing infrastructure, including the front-end and back-end components of its public-facing website and campaign landing pages.
• Implement custom website features to enhance client intake workflows, lead generation forms, and information access.
• Conduct technical SEO audits and implement website optimization strategies to improve the firm’s organic search ranking and user acquisition performance.
• Monitor crawl errors, page speed issues, and user behavior metrics using analytics dashboards.
• Build and deploy data-driven digital marketing campaigns across email, social media, and legal content platforms.
• Track and analyze performance KPIs such as open rates, bounce rates, CTR, and conversion funnels to guide iterative improvements.
• Produce and optimize digital content, such as videos, interactive graphics, and long-form explainers, targeted at audiences seeking immigration legal services.
• Architect and manage integrations between marketing platforms to streamline client data tracking and marketing attribution.
• Support data compliance and maintain high standards for privacy and information security.
• Create and maintain a modular, reusable template system for digital brochures, downloadable legal guides, intake materials, and presentations.
• Apply component-based design frameworks and UI/UX best practices to improve usability, visual consistency, and accessibility across all devices and platforms.
• Analyze competitor digital ecosystems using web scraping tools, open APIs, and social listening dashboards to inform positioning strategies and content gaps.
• Explore and prototype an app that supplements the firm’s digital strategy and serves as an immigration-focused digital knowledge base, offering clients a searchable reference for legal topics, service categories, intake processes, FAQs, and case preparation guidance.
• At least 2 years of work experience in digital marketing, APP and web development, or a related field involving web-based communication and audience engagement.
• Proficient in Microsoft Word, Excel, and PowerPoint.
• Familiar with application and website development tools and social media platforms for digital marketing.
• Strong communication skills and exceptional analytical and problem-solving skills.

How to apply:

Interested candidates may mail their resume and cover letter to: