Product Marketing Manager, Salt Water

Product Marketing Manager – Saltwater

Fish Division

Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands.

We are seeking a Product Marketing Manager - Saltwater to join our Fish team! At Shimano, we welcome your talent, innovation, and enthusiasm. We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.

The Product Marketing Manager - Saltwater represents Shimano’s brands and produces all promotional efforts within the product category. This role communicates and engages with all members of the internal team, media and consumers. The key to success in this position is to consistently interact with the product category manager, pro staff, key dealers and various personalities while providing best in class marketing assets.

As the ambassador for Shimano’s brands, the role drives all promotional activities within the product category. This role involves engaging with internal teams, media, dealers, and consumers to effectively communicate and promote the brand. Success hinges on regular collaboration with the product category manager, pro staff, and diverse stakeholders to deliver top‑tier marketing assets.

Experienced

• Plan, coordinate, and execute local events, trade shows, and promotional activities, managing logistics, vendor relationships, and on‑site operations to ensure successful execution.
• Create events and trip reports for continual process improvement.
• Implement and oversee product marketing campaigns, events, and promotions tailored to specific regional markets, ensuring alignment with overall marketing strategy and business objectives.
• Engage directly with dealers and consumers to build relationships, gather feedback, and drive engagement, representing the brand professionally and effectively in all interactions.
• Demonstrate product features and benefits to customers and consumers through hands‑on experiences, to inform purchases and create positive, memorable experiences.
• Coordinate global promotional efforts and develop engaging content to effectively market across international markets.
• Collaborate with the sales and product teams to provide marketing support, including lead generation activities, promotional materials, and local market insights.
• Conduct market research through marketing activities to identify local trends, competitive landscape, and customer preferences, utilizing insights to adapt marketing strategies and tactics.
• Conduct thorough competitor analysis and formulate plans to enhance Shimano positioning based on insights gained.
• Develop and distribute marketing materials, including brochures, flyers, and digital content, tailored to local markets, ensuring consistency with brand messaging and design guidelines.
• Monitor and analyze the effectiveness of field marketing activities, providing regular reports and recommendations to improve performance and ROI.
• Manage and track the budget for product marketing activities, ensuring efficient use of resources and adherence to financial guidelines.
• Design and implement strategic plans specifically tailored to saltwater markets.
• Develop and execute comprehensive Go‑To‑Market strategies to effectively position new products, ensuring alignment with market needs and driving consumer engagement.
• Work closely with the marketing team, sales team, product team and other departments to align field marketing efforts with broader company goals and strategies.
• Effectively plan and lead projects working directly and collaboratively with cross‑functional teams, internal key stakeholders and external partners.
• Process annual pro staff and personality contracts for category pro/MBA members.
• Provide metrics, feedback and evaluation on pro staff involved in the market.

• Strong analytical and strategic…