Technology Application Specialist

Join to apply for the Technology Application Specialist role at Dobbs Equipment, LLC

As a Technology Application Specialist, you will lead the execution of the sales support strategy for Dobbs Positioning Solutions (DPS) in a given geographic region. This involves sale support for John Deere Smart Grade, Teleo, Topcon and other OEMs represented by DPS. You will be a trusted subject matter expert in the implementation and use of positioning solutions technology. In this role you will support our sales team to achieve our technology sales targets, assist in customer technology selection and execute the DPS brand value proposition.

• Provide sales support to Branch sales team to sell Deere, Teleo, Topcon and any other OEM positioning solutions product, services and technology for which Dobbs Positioning Solutions is a dealer or reseller, including leading customer demonstrations and operator training.
• Collaborate with Technology Application Specialists in other regions and also with team members in other departments for alignment and consistent execution of the Dobbs Positioning Solutions brand, what it conveys and its attributes, including strategy, value proposition and overall messaging.
• Consult with OEM, Branch sales teams and customers on positioning solutions product, services and technology selection, operation and application.
• Be the “go to person” for issues related to achieving DPS sales goals (pricing, product, availability, coverage).
• Assess customer needs and make products, technology and service recommendations to support customer growth, efficiency improvement and overall success.
• Evaluate Dobbs Equipment sales team product sales knowledge and skills; develop training strategy, content and deliver training regularly to support new and continuous learning opportunities.
• Secure, request, develop and maintain all required sales support and training tools for sales visits including presentations, demonstration, deliveries and customer startups.
• Support the development and execution of defined value selling capabilities and marketing programs to achieve John Deere Smart Grade market penetration metrics.
• Represent Dobbs Equipment and Dobbs Positioning Solutions as subject matter expert for all DPS offerings at Dobbs Equipment or DPS events, trade shows, trade association events, or other events. Provide content and tools, seek support and be lead for all events where DPS products and services are being presented and displayed.
• Lead research and initiatives for price/value positioning of DPS products and communicate with OEMs as needed.
• Monitor customers and competitive actions and trends; make recommendations to President and General Managers with the objective of enhancing our positioning, support revenues and profitability.
• Lead analysis and maintain understanding of key competitors’ offerings; have clear understanding of competitive strengths, weaknesses and tactics to support DPS sales and strategy execution.
• Remain up to date with new industry trends and continued learning, changing technology and regulations affecting the competitive environment.
• Promote and sell Dobbs Positioning Solutions support agreements.
• Complete all required training for John Deere Smart Grade. Complete all required training for Teleo, Topcon and other OEMs that DPS represents.
• Using Customer Relationship Management Software, call on all customers (current and new customers) in your assigned territory in accordance with the agreed call frequency to maximize the positioning support revenue and profitability from your assigned area of responsibility.
• Ensure that the Dobbs Equipment database is properly updated on a timely basis; this also includes the updating of customer unit positioning fleet details.

• Willingness to travel to job sites as needed.
• Valid driver’s license.

Associate's degree (A.

A.) or equivalent from two-year college or technical school; plus a minimum of 3 years related experience and/or training; or equivalent combination of education and experience.

• Ability to read and interpret…