Director of Sales; Senior Living

Director of Sales
Watermark Napa Valley
Location: Napa, California Compensation:
Base Salary of $75
k + Commission/Bonus (Total Compensation of $120k+) with uncapped commissions.

Schedule:
Sunday Thursday, 9:00 a.m.5:30 p.m.

Discovery Management Group is seeking an experienced Director of Sales to lead sales operations at Watermark Napa Valley
. This high-impact role is responsible for achieving occupancy and revenue targets by building relationships with prospective residents and their families, driving outreach efforts, and leveraging data and CRM tools to maximize conversions.

We are seeking a proven Director of Sales to lead occupancy growth and sales strategy within our senior living community. This role is central to driving lead generation, conversion, and pipeline management, while building meaningful connections with prospects, families, and referral partners.

Our community offers a strong foundation for success, including a tenured sales team, a supportive and high‑standards culture, and the momentum of a recent rebranding campaign that has boosted awareness and engagement. With advanced tools such as Aline CRM, Power BI, Outlook, and One Day, this is a data‑driven, technology‑forward environment where sales leaders can thrive.

This is an on‑site, weekend‑forward role (Sunday Thursday), designed for an experienced senior living sales professional who is both strategic and hands‑on, with a proven track record of driving occupancy and collaborating effectively with Executive Directors and capital partners.

We are looking for a results‑driven, people‑oriented sales leader who can:

• Execute all facets of the Sales Playbook (discovery, tours, objections, closing).
• Achieve move‑in and revenue goals by advancing leads through the sales process.
• Develop and maintain professional referral networks and conduct external business development.
• Partner with the Executive Director and leadership team on marketing, competitive analysis, and sales strategy.
• Ensure move‑in processes run smoothly in collaboration with clinical and operational partners.
• Represent the community with professionalism, compassion, and confidence.

Discovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation and lifestyle customization that today, ranks among the 2 largest U.S. senior living operators. Discovery Management Group specializes in managing and enhancing senior living communities across the United States. With a focus on innovation, operational excellence, and lifestyle personalization, Discovery Management Group plays a vital role in serving more than 6,500 residents nationwide.

As Director of Sales, you’ll serve as the primary driver of occupancy and revenue growth in the community. You’ll connect with prospective residents, families, and referral sources, track and analyze sales performance, and lead tours and events to generate move‑ins. Success is measured by sales conversion metrics, NOI contribution, and overall occupancy performance.

• Interact with inquiries from all lead sources; advance leads through the sales process.
• Conduct discovery conversations, tours, follow‑ups, and closing activities.
• Maintain accurate CRM records for leads, prospects, and referral partners.
• Execute local marketing tactics and sales events to generate leads.
• Conduct competitive market research quarterly and report findings.
• Collaborate with Executive Director and Regional Sales Leadership on pricing, incentives, and strategies to drive revenue.
• Manage and nurture professional referral relationships through presentations and networking.
• Facilitate the move‑in process with clinical and operations teams to ensure a smooth resident transition.
• Prepare sales reports, track conversion ratios, and monitor sales KPIs.
• Attend and contribute to community leadership and strategy meetings.

• Bachelors degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum 2 years of sales/marketing experience, preferably in senior living, healthcare, or related industry required.
• Strong…