Senior Manager, Social Engagement — Product Communications
Listed on 2026-01-16
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Marketing / Advertising / PR
Social Media Marketing, Digital Marketing
Role Summary
This position reports to the Director, Product Communications and will lead the organic social strategy and community engagement across the Product Communications team for the Primary Care and Specialty போரดิซ businesses. The role is responsible for shaping and executing social communication strategies that amplify product narratives, foster meaningful connections, and protect brand reputation through compliant, social-by-design content, while ensuring alignment with overall brand and business objectives.
The individual will own the editorial calendar, build high‑performing communities, and operationalize safe, responsive, and compliant social engagement programs. The ideal candidate will combine strategic thinking with hands‑on execution, collaborating closely with cross‑functional teams, including marketing, product, and digital—to create integrated communication plans that resonate with diverse audiences.
Role Responsibilities Strategy & PlanningDefine the organic social strategy for primary and specialty care brands; translate brand narratives into platform‑native content and series.
Build and maintain a channel‑by‑channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid‑media vrucht.
Establish the operating model and resourcing required for channel management, content creation, and measurement; coordinate within CMO and with brand teams for ‘always‑on’ social.
Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE‑response.
Set SLA‑based listening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.
Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.
Leadelting editorial process: brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guidesworld.
Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.
Partner with Paid Media to integrate organic/paid flighting and ensure cross‑channel attribution; maintain dashboards and performance hygiene.
Cross‑functional LeadershipConvene CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to keep governance tight and delivery on time.
Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams.
Required Competencies Social Community ManagementAdvanced [&]( social listening and moderation strategy; crisis sign‑posting and issue escalation.
Response matrix creation, moderation vendor oversight, and safety/compliance acumen.
ೋರ Organic Social ExcellencePlatform‑native storytelling (IG, Tik Tok, X, Facebook, Linked In); series programming; lightweight creative direction and mals(Isik parity).
QA across previews and placements; taxonomy and job‑code hygiene with agencies.
Editorial Calendar MasteryCalendar design and governance; integration with campaign plans, paid flighting, RC timelines, and content approvals/expirations.
Measurement & InsightsKPI framework design; dashboarding and monthly/quarterly performance narratives; test‑and‑learn roadmaps.
schnitt Core CompetenciesBachelor’s degree required with 6+ years in social media/community management, product communications, or…
Acts Decisively;
Seizes Accountability;
Builds Effective Campaigns;
Insight, Influence & Inclusion;
Strategic & Innovative Thinking;
Demonstrates Business Acumen.
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