Digital and Radio Account Executive

Digital and Radio Account Executive

Company Overview

Cumulus Lafayette currently features 4 stations and a digital agency in the Lafayette area. The stations are KSMB 94.5, KRRQ 95.5, KNEK Magic 104.7 and KXKC 99.1 that reach thousands of listeners on a daily basis. At Cumulus Lafayette we strive to hire passionate, driven, resourceful, problem solvers who have the ability to drive the evolving, diverse culture of the Power of Radio and Digital to success.

Cumulus Media – LAFAYETTE, LA is seeking a dynamic Digital and Radio Account Executive to join our team! We are looking for passionate, motivated, goal‑oriented individuals with high business acumen and the desire to win in a fast‑paced, highly competitive sales environment. Someone who is digitally savvy and desired to create integrated marketing campaigns for their clients. In return, we offer a unique opportunity: a challenging mission, world‑class tools to help you succeed, inspired leadership and the chance to realize your full potential as a professional.

The Digital and Radio Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives; and recognizes that achieving budgeted revenue targets is the minimum expectation of performance.

The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives.
• Deliver and develop effective and informed marketing solutions via multi‑platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client.
• Ability to negotiate and close business that drives revenue results and fosters long‑term client relationships, regardless of medium or platform.
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge, thus staying relevant and current with industry advertising opportunities for your clients.
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet‑based marketing, social media, streaming, events and specialized programming.
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform.
• Excel at prospecting and aggressively seek new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times.
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis.
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success.

• 2+ years in Media Sales background preferred.
• Bachelor's degree in business, Marketing or related field is preferred.
• Proficient in Microsoft Office suite, social networking platforms and CRM tools.
• Excellent communication skills.
• Passion for developing new business relationships in an outside sales role.
• Enjoy presenting to clients of sales opportunities and post‑sale successes.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics in order to…