Market Development Lead

Introduction

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

• Benefits begin on day one and include medical, dental, short and long‑term disability, AD&D, and life insurance (for individuals, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center, on‑site day care operated by Bright Horizons, and a company store.
• Giving back is important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

The Market Development Lead (MDL) is responsible for the growth and development of the market to deliver the business plan through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL establishes strong and consistent communication and maintains collaborative relationships with IDPs, select retail store management, and key retailer decision makers. The MDL must possess disciplined planning skills to succeed in a dynamic environment with ever‑changing technology, consumer behaviors, retail execution, and the speed of consumer and shopper behaviors.

• The key to successful customer relationships, sales growth, and increased value to the IDP business model is collaboration and working together to support the local customers, brands, and IDP business model.
• Recommend optional resources and technology to help support the IDP’s independent operations.
• Collaborate with IDPs regarding dispute resolution to minimize conflict with retailers.
• Act as a key liaison between cross‑functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and minimize route disruption while supporting and unlocking opportunities to maximize IDP route health and value.
• Inspire IDPs through engagement and build strong relationships with IDPs.
• Conduct periodic and purposeful route consults as IDPs request support in changing retail environments, consumer behaviors, or operational changes with retailers.
• Conduct individual and group IDP meetings to listen, understand, and support joint business planning ideas that can benefit the IDP and the total market to drive share and growth of the brands.

• The key to successful retail development is driving priority management and organized principles across executing the portfolio business plan to deliver the sales plan for the week, period, and quarter across retailer key events and compression selling. The primary responsibility is to drive base and incremental growth for the portfolio, leading to share growth and IDP value for the business model.
• Balance and prioritize total market health and development across select retailers, identify incremental sales opportunities, and prioritize retailer concerns.
• Analyze and share market conditions with IDPs, including identifying opportunities for growth and conducting optional business meetings to support the growth of the respective businesses.
• Communicate, organize, and plan targets for distribution, merchandising, and promotional execution to meet the retailer level business plan by category.
• Support additional market call coverage and IDP engagement needed to drive executional clarity on retailer specific promotional events on a local basis. This includes regular call coverage to stores and compression selling to district level retailer decision makers.
• Communicate key…