Director of Sales
Listed on 2026-01-12
-
Hospitality / Hotel / Catering
Hotel/Hospitality Sales, Business Administration -
Sales
Hotel/Hospitality Sales, Business Administration
Compensation Type Yearly Highgate Hotels
Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues.
The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands.
Highgate maintains corporate offices in London, New York, Dallas, and Seattle.
The Director of Sales is responsible for directing, coordinating, training and supervising the Sales Managers, Catering Manager(s) and Sales/Catering Administrators/Coordinators/ Administrative Assistants in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that Room revenues and Catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel's performance in the marketplace.
Responsibilities- Supervise, administer and ensure timely completion of all activities of the Sales
- Abilitytotravelforsalescalls/missionsandtradeshows–domesticandpossiblyinternational.
- Developafullworkingknowledgeoftheoperationsofthehotel,including
Foodand
Beverage,Guest Services and - Developacompleteknowledgeofcompanysalespoliciesand
SOP's,andensureknowledgeofandadherenceto - thosepoliciesbythesalesteam.
- Developandmaintainmarketawarenesstoensureabilitytopredictrevenueopportunitiesandsetproactive
- Meetorexceedset
- Meetorexceedgoalsandbudgetforgroup/transient,banquet&catering revenues.
- Operate the Sales Departmentwithinestablishedsalesexpense
- Beresponsiblefordevelopinga Managerin Development (MIDorDOSID) asassignedbythe
Corporateincludingsign-offonallcompetenciesandassistinhis/her - Coordinate group,transientandcateringbookingstomaximize
- Initiateandfollowupon
- Maintainandparticipateinanactivesalessolicitation
- Monitorproductionofalltopaccountsandevaluatetrendswithinyourmarketandensurethatthe Sales Teamisheldaccountableforthoseaccountswithintheirrespective
- Coordinateallnon-grouptransientsalesandcateringsolicitationstomaximizeoverallprofits.
- Administertraininginthe Salesand Catering departments ,according to
Highgate
Hotel standards. - Assistinthepreparationofrequiredreportsinatimely
- Conductweeklysalesmeetingsaccordingto Highgate Hotel standards .
- Develop quarterly
KRA’s,andreviewthe
KRAprocesswiththe Salesand Catering Teamtoensurethatdeadlinesare - Conduct daily Highgate Hotel Business Review (HH )meeting with
Salesand
Catering,operationsstaffandGeneral - Befamiliarwithall Highgate Hotelsalespoliciesandsellingtechniqueswithanemphasisonmaximizing
- occupancy,Average Daily Rate (ADR) andBanquetand
Catering revenues. - Conduct all Salesand Catering Team Performance Appraisalsaccordingto Highgate Hotel SOP’s.
- Motivate,coach,counselanddisciplineall
Salesand Cateringdepartmentpersonnelaccordingto Highgate Hotel SOP's. - Reviewmeetingplannerevaluationsasreceivedtoensurethatanyproblemsare
- Conductaprofessional,thoroughsiteinspectionofthehotelwithclients,exhibitingkeyfeaturesandbenefitsoftheproperty,andensurethatall
Sales
Managersconductthoroughsiteinspections. - Developstrategiestoincreasesharefromcompetitorswhenthehotelrevenuepenetrationgoalsarenotbeing
- Useyourproperty'scomputerizedsalesmanagementsystemtomanagethehotel'sbusiness,including(but
- notlimitedto) generating reports,entering business,blockingspaceandbuildingaccounts.
- Monitor the…
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