Event Marketing Manager

JOB SUMMARY The Event Marketing Manager is responsible for managing the development and implementation of curated event experiences for owners and guests within a designated region. Leads the day-to-day execution of event marketing operations, including the planning, coordination, and hosting of events that drive owner and guest engagement, lead generation, and tour production. This position requires a flexible schedule, including evenings, weekends, and holidays as business needs dictate, and the ability to work across multiple on-site and off-site event locations throughout the assigned region.

Responsibilities include analyzing performance metrics, event results, and operational reports to evaluate event effectiveness, lead generation goals, and overall marketing performance. Identifies trends and develops strategic recommendations to increase tour production, event attendance, and event ROI. Builds and maintains strong partnerships with sales leadership and cross-functional stakeholders to ensure alignment on business priorities and performance goals. Effectively communicates event marketing strategies, initiatives, and results while driving continuous improvement and operational excellence across the region.

CANDIDATE PROFILE

Education and Experience High School diploma or GED, or 2 years of equivalent work experience; minimum 2 years experience in a similar position

Required Qualifications Proficiency in reading and writing English (additional language required for certain positions) Successful Candidates Will Be Willing To:
Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills Demonstrate openness to adapt to different cultural contexts based on location Travel 20% to 50% of the time Must be willing to work weekends and holidays as required by business needs JOB SPECIFIC TASKS Developing & Executing Marketing Strategy Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.

Developing Programs for Generating Traffic Flow/Business Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels. Develop strategies and incentive programs to meet or exceed budgeted numbers. Identify trends when production is not meeting budget expectations and implement solutions. Maintaining, Analyzing, & Communicating Key Reports Use reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest [VPG], close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash).

Managing Relationships External to Marketing Build and maintain relationships between sales management and the marketing department to ensure there is a clear understanding of eligibility requirements or details of participation for generating tours. Share marketing information and strategy with sales force. Build partnerships with resort operations, hotel linkage, OPC vendors, etc, where applicable. Managing & Developing the Sales & Marketing Workforce Prepare for and conduct team meetings.

Measure the performance of marketing executives/team leaders against goals and hold them accountable.

- Importance to My Job Provide one-on-one coaching and mentoring to team associates. Reward and recognize associate performance (e.g., way-to-go letters, personal bests, top three per channel, top VPG, attendance, special contribution, top three total packages). Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters). Observe and identify associate areas of strength and development opportunities (e.g., through ride-alongs, shadowing, monitoring).

Provide on-call support to associates when not on site. Seek and review sales and marketing best practices/publications and use this information to train/coach associates to increase production. Conduct formal performance reviews and use this information to create individual development plans, career paths, and promotion development plans. Manage associate performance, developing performance plans for associates below expectation (progressive discipline). Identify and respond to the needs/questions/issues (both work and non-work related) brought forth by team associates.

Mediate conflict in and between teams (e.g., within marketing teams, between…