Product Marketing Manager
Listed on 2026-10-18
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Business
Marketing Strategy
The Pfister Faucets Product Marketing Manager is responsible for developing, leading, and executing Pfister Faucets' category strategy and multi-year product roadmap, with a focus on driving profitable growth, share gains, and category leadership across assigned product portfolios. This individual will own the product lifecycle from strategy through commercialization, leading product management and execution across key customer channels, including showroom, retail, and eCommerce, encompassing new product development, product launches, portfolio optimization, and ongoing business performance management.
Category strategies, product specifications, value propositions, pricing recommendations, commercialization plans, and portfolio decisions will be informed by market research, consumer insights, customer feedback, and competitive intelligence gathered and synthesized by this role. This position reports to the Director of Product Marketing and works in close partnership with Channel Marketing, Brand Marketing, Sales, Engineering, Sourcing, Finance, and Project Management to deliver compelling products and experiences that meet consumer, customer, and business needs.
We are seeking a strategic, analytical, and intellectually curious leader with a demonstrated ability to build growth-oriented product roadmaps and translate insights into winning market strategies. The ideal candidate brings a passion for competing in the fashion plumbing and home improvement categories and possesses the ability to understand both the consumer and technical dimensions of the products we develop. Success in this role requires a balance of commercial acumen, consumer empathy, and product curiosity, with the ability to translate engineering and functional product features into compelling consumer, trade, and customer value propositions that drive preference and growth.
PrimaryDuties & Responsibilities (60%) New Product Development (NPI)
- Lead cross-functional teams, including Engineering, Sourcing, Supply Chain, Finance, Quality, and Consumer Insights, through multiple concurrent product development initiatives utilizing a structured stage-gate process.
- Develop and execute a multi-year category and innovation roadmap grounded in consumer insights, market trends, channel dynamics, customer needs, and competitive opportunities.
- Own the category P&L ensuring revenue and margin metrics are achieved.
- Identify, evaluate, and champion new business opportunities, product adjacencies, and emerging category segments that expand Pfister's participation beyond core Bath and Kitchen categories.
- Own new product business cases, including market opportunity assessment, customer value proposition, financial modeling, volume forecasts, investment requirements, and success metrics.
- Author and manage NPI scope documents, including product requirements, feature definitions, financial assumptions, project objectives, launch criteria, timelines, and key performance indicators.
- Partner with Engineering and Sourcing to ensure products are developed to meet consumer needs, quality expectations, target cost objectives, and commercialization requirements.
- Attend global supplier, factory, customer, and market visits as required to develop product insights and support innovation initiatives; domestic and international travel required periodically.
- Present category strategies, innovation roadmaps, business cases, and new product concepts to senior leadership, cross-functional stakeholders, and key retail, wholesale, and trade partners.
- Own overall category performance, including revenue growth, gross margin, pricing strategy, portfolio mix, inventory productivity, and profitability across assigned product categories.
- Define and manage category architecture, including segment strategy, good-better-best pricing tiers, product line hierarchy, and category expansion opportunities, with a focus on maximizing growth, profitability, and market share.
- Develop and maintain category performance scorecards, monitoring sales performance, margin, market share, distribution, product vitality, inventory health, and competitive benchmarks to identify areas of opportunity and risk.
- Conduct ongoing market, customer, and competitive analysis to identify emerging trends, whitespace opportunities, category threats, and growth opportunities.
- Serve as the category expert, maintaining a deep understanding of competitive products, pricing, merchandising strategies, and…
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