Brand Manager

Join Reynolds Consumer Products and drive your career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast‑paced, and high‑performance organization. Are you looking to build a strong career? Then we have an opportunity for you! We are searching for a Brand Manager – Reynolds Base Business to join our team located at our corporate headquarters in Lake Forest, IL.

• Develop and execute annual U.S. marketing plans including market share projections, budgets, advertising (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more.
• Analyze current performance, trends, market conditions and other contributing factors to make recommendations for new products for specific retailers.
• Work cross‑functionally to achieve business results with Agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management.
• Develop and commercialize new products to address evolving consumer and retailer needs.
• Manage the development, oversight, and execution of all Reynolds budgets across the entire Business Unit, ensuring alignment with strategic objectives and financial targets.
• Collaborate with cross‑functional team to establish pricing on new product initiatives.
• Prepare and present P&Ls to ensure new products adhere to business goals and objectives.
• Manage, evaluate and optimize advertising and promotional spending.
• Organize and deliver presentations for field sales to use with customers for new opportunities.

• You put safety first, always.
• You listen, learn, and evolve.
• You are passionate about collaboration, teamwork, and achieving shared goals.
• You treat all people with respect, operate ethically, and embrace inclusivity.
• You are committed to improving our impact on local communities.

• BA/BS degree in Marketing, Business, or a related field.
• 5+ years of progressive marketing experience in the CPG industry.
• Excellent written and verbal communication skills.
• Experience developing and launching new products.
• Experience and understanding of the new product development stage‑gate process.
• Solid business acumen with experience managing P&Ls.
• Experience with analyzing consumption data.
• Self‑directed with the ability to work in a fast‑paced environment with multiple accountabilities and internal stakeholders.
• Solid project management skills with the ability to organize and manage multiple projects simultaneously and on time.
• Experience successfully managing cross‑functional teams.
• Strong analytical skills and organizational skills with high attention to detail.
• Ability to identify, analyze and resolve problems logically and systematically.
• Proficient in MS Word, Excel and PowerPoint.

• MBA or other advanced degree.
• Experience with consumer research methodologies.
• Experience with both inbound and outbound licensing initiatives.
• Photography and developing e‑comm content.

• Intellectual curiosity:
  Do you have an inquisitive nature?
• Problem solving:
  Do you have a knack for tackling issues head‑on?
• Entrepreneurship:
  Do you enjoy taking ownership of your work?
• Customer centricity:
  Do you always act in the best interests of the customer, putting their needs first?
• Growth mindset:
  Do you focus on progress rather than perfection?
• Continuous improvement:
  Are you never satisfied with the status quo?

Apply today to join a fast‑growing innovative company! Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available.

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at R

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Posted Salary Range: USD $ – $ per annum.

Bonus Eligibility:
Role is eligible for 14% annual incentive provided the business meets financial goals and the individual meets performance goals, subject to plan administration guidelines.

Check out our website or connect with us on Linked In!