Senior Brand Manager, Innovation

The Senior Brand Manager, Innovation leads cross-functional teams to develop and commercialize new products that address evolving consumer needs, build a multi-year pipeline of growth initiatives, and support the company’s sustainability goals. As part of the Reynolds Cooking & Kitchen Essentials team at headquarters in Lake Forest, IL, this role applies strategic thinking, consumer insights, and creativity to shape the future portfolio and drive profitable, sustainable growth in a highly collaborative environment.

This role is hybrid Tuesday through Thursday.

You Will Have the Opportunity to Make Great Things Happen!

Business Strategy & Growth

• Develop and execute comprehensive business strategies that drive profitable growth across the assigned portfolio.
• Develop annual and long-range business plans that support revenue growth, profitability, and market share objectives.
• Monitor market trends, competitive activity, and category performance to identify opportunities and mitigate business risks.
• Monitor portfolio performance and recommend actions to maximize profitability and long-term growth.
• Manage multiple strategic initiatives while ensuring alignment with organizational priorities.

Brand & Portfolio Management

• Lead brand and private label portfolio management, including innovation, pricing, commercialization, and lifecycle management.
• Manage pricing strategy, price-pack architecture, promotional investments, and portfolio optimization.
• Translate consumer, shopper, and market insights into actionable business strategies and growth opportunities.
• Analyze financial performance, market trends, retailer data, and consumer insights to drive business decisions.

Innovation & Commercialization

• Lead innovation pipeline development, including concept evaluation, commercialization, launch planning, and post-launch analysis.
• Lead cross-functional teams to successfully commercialize new products and execute strategic initiatives.
• Develop compelling business cases supporting new product launches, investments, and strategic initiatives.
• Partner with Consumer Insights, R&D, Operations, Supply Chain, Finance, and Sales throughout product development and commercialization.

Financial & Business Performance

• Manage business performance through ownership of the P&L, financial forecasting, pricing strategy, and investment decisions.
• Present business performance, strategic recommendations, and growth initiatives to senior leadership.
• Prepare executive presentations and communicate business performance, risks, opportunities, and strategic recommendations.

Customer & Cross-Functional Partnership

• Partner with Sales, Customer Marketing, and Category Management to develop customer-focused growth strategies.
• Collaborate with Customer Marketing and Category Management to translate brand strategies into customer-specific selling stories and activation plans.
• Build strong partnerships across Sales, Finance, Operations, R&D, Customer Marketing, and Category Management.

Marketing Effectiveness & Continuous Improvement

• Support continuous improvement initiatives that strengthen marketing capabilities, business processes, and commercial execution.
• Drive continuous improvement in marketing effectiveness, portfolio management, and commercial execution.
• Perform other duties as assigned.

You Will Love It Here If…

• You listen, learn, and evolve
• You thrive in a fast-paced environment
• You put safety first, always
• You are passionate about collaboration, teamwork, and achieving shared goals
• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace
• You are committed to improving our impact on local communities and creating positive experiences

Education/Expe…