Brand Manager

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Direct message the job poster from Kingspan Light + Air

Kingspan Light + Air is an award-winning innovator of day lighting and ventilation solutions for high-performance building envelopes, offering a wide range of high-quality solutions, including translucent day lighting systems, skylights, smoke, and natural ventilation products.

To help us continue to grow our business, we’re searching for a Brand Experience Manager who will be responsible for the development and execution of branding, social media, email marketing, communications, and event strategies across the North American region. You will drive cohesive brand experiences, enhancing visibility across all channels, and supporting data-driven marketing decisions. With your strong background in marketing, brand management, and performance analysis, you will help optimize campaigns and strengthen Kingspan’s brand presence.

Benefits include a competitive hourly rate, medical/dental/vision insurance with HSA plan, retirement plan with 4% company match, 13 days of Paid Time Off plus 10 paid company holidays, and upward advancement potential.

• Develop and implement brand strategies that align with Kingspan’s overall marketing objectives.
• Ensure brand consistency across all marketing channels and customer touchpoints.
• Support the Senior Director in planning and executing marketing campaigns.
• Manage and grow presence across social media platforms (Linked In, Facebook, Instagram, etc.).
• Develop content strategies and oversee content creation, working with graphic designers and external partners.
• Monitor engagement and track performance metrics to optimize content strategies.
• Create and execute targeted email marketing campaigns to engage customers and generate leads.
• Write and edit compelling content for newsletters, promotional emails, and internal communications.
• Monitor email campaign performance and adjust strategies based on data insights.
• Plan and manage presence at industry events, trade shows, and company-hosted events.
• Coordinate with vendors, sales teams, and partners to ensure seamless event execution.
• Track event performance and analyze ROI.
• Work closely with the graphic designer, vendors, and sales teams to align marketing efforts.
• Analyze key marketing metrics (brand engagement, lead generation, social media performance, etc.).
• Provide reports and insights to measure the effectiveness of branding and marketing campaigns.
• Recommend data-driven strategies to improve marketing performance.
• Manage the relationship with PR agencies.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in brand management, marketing, or a related role.
• Strong understanding of digital marketing, social media, email marketing, and branding principles.
• Proficiency in marketing analytics tools (Adobe Analytics, Sprout Social, SAP, etc.).
• Excellent communication, writing, and storytelling skills.
• Experience managing events and working with external vendors.
• Strong project management skills and ability to multitask in a fast-paced environment.
• Ability to collaborate with cross-functional teams and drive results.

At Kingspan, we believe our employees are our greatest resource. Therefore, we offer a competitive salary, benefits, and vacation package for all full-time permanent positions. Kingspan is proud to be an equal opportunity workplace and is an affirmative action employer.