Manager, Marketing Communications

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

We have an exciting opportunity for a Marketing Communications Manager within our US Infectious Disease Business at Rapid Molecular Diagnostics (RMDx) business located at Lake Forest, IL. Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

In this role, you will be responsible for the development and execution of key marketing communications initiatives for both the professional and consumer markets. This role reports into the Senior Director of Marketing,  Commercial, and supports the entire US  portfolio across all market segments including:
Hospital/Health Systems, Physician Office, Urgent Care, and Retail Health including clinics and OTC products sold to consumers at retail.

This job function has accountability for complying with the applicable elements of the Global Quality Framework and the Corporate Quality Management System (QMS).

• Lead strategic marketing communications for the entire  Commercial professional product portfolio, including the market-leading  and Binax
  
  NOW professional products.
• Ability to effectively collaborate with executives, business stakeholders, and marketing managers to define roadmaps.
• Ability to lead cross-functionally without authority and with a proven track record.
• Own and drive divisional tradeshow strategy, including booth graphics, asset development, and pre-/post-show communications. Collaborate cross-divisionally on national tradeshow initiatives to ensure a united brand presence and strategic alignment.
• Develop and manage the editorial calendar to support product launches, campaigns, and thought leadership initiatives. Oversee copywriting and editing to ensure clarity, consistency, and alignment with brand voice.
• Serve as a strategic partner to US Commercial leadership, Global Marketing, Corporate Accounts, and Corporate Marketing, ensuring integration and alignment of communications across functions.
• Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels, leveraging market insights and data to inform creative briefs, sales collateral, and, when needed, media planning and digital strategy.
• Lead the development of high-impact creative assets in collaboration with external agencies, ensuring timely execution and budget adherence. Proactively manage contingency planning to adapt to changing market conditions.
• Oversee vendor relationships for literature fulfillment and harmonize process with broader Abbott initiatives.
• Provide strategic oversight of the Veeva approval process, ensuring compliance and timely execution of marketing materials.
• Integrate market research findings into messaging frameworks and campaign development to enhance relevance and effectiveness.
• Evaluate and implement emerging marketing technologies to improve engagement and optimize…