Senior Brand Manager

Overview

Lead the future of one of America's most iconic brands.

We're looking for a strategic, results-driven Senior Brand Manager to join the Hefty Business Unit and drive profitable growth across both our branded and private label portfolios. This is a high-impact business leadership role with responsibility for brand strategy, innovation, portfolio management, P&L ownership, commercialization and retail media strategy across key strategic retail partners.

If you're passionate about building brands, leading cross-functional teams, and accelerating growth, this is an opportunity to make a visible impact while advancing your career.

This role is hybrid Tuesday through Thursday in our office in  Lake Forest

Responsibilities

Own brand strategy across a growth segment and identify opportunities to strengthen performance and drive profitable growth.

Develop integrated business plans across innovation, communications, media, PR/influencer activity, retail execution, and distribution.

Manage P&L priorities and investment tradeoffs using financial analysis and clear business recommendations.

Translate consumer, shopper, customer, and market insights into actionable growth strategies.

Lead innovation commercialization and growth pipeline development with Sales, Finance, R&D, Supply Chain, and Operations.

Partner with Customer Marketing and Category Management to create customer-ready stories, selling tools, and strong in-market execution

Monitor brand, category, and competitive dynamics to identify risks, spot opportunities, and refine portfolio priorities.

Communicate business performance and strategic recommendations to senior leadership with clarity and confidence.

Why This Role Stands Out Lead a household-name brand trusted by millions of consumers

Own meaningful business decisions and growth strategies

Drive innovation and shape the future of the category

Gain broad exposure to senior leadership

Work with a talented, collaborative, high-performing team Accelerate your career through a highly visible leadership role

We're Looking For Someone Who Thinks like an owner and acts decisively

Combines strategic thinking with strong execution

Loves building brands and growing businesses

Thrives in fast-paced, high-accountability environments

Can influence and lead cross-functional teams

Has a passion for winning and developing innovative solutions

Qualifications

Education/Experience     Required Bachelor's degree in Marketing, Business, or related field8+ years of Brand Marketing, Category Management, or General Management experience in CPG     Preferred:  MBA Knowledge/Skills/Abilities Strong business acumen with P&L management experience

Experience leading innovation and commercialization initiatives

Nielsen, Circana, or syndicated data experience

Strong analytical, communication, and project management skills

Ability to travel 10–15%

Competencies:

Strategic Mindset
- Develops long-term strategies that anticipate market trends, identify growth opportunities, and position the business for sustained success.

Business Insight
- Applies financial, consumer, competitive, and market knowledge to make sound business decisions that drive profitable growth.

Drives Results
- Takes ownership of business performance, sets ambitious goals, and consistently delivers measurable results through effective execution.

Decision Quality
- Uses data, analytics, consumer insights, and sound judgment to make timely, informed decisions in complex business environments.

Collaborates
- Builds strong partnerships across functions and influences stakeholders to align priorities, solve problems, and achieve shared objectives.

Communicates Effectively
- Clearly communicates strategies, recommendations, and business performance while influencing executive…