US Product and Sales Enablement Manager

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans diagnostics, medical devices, nutritionals and branded generics. We have 114,000 colleagues in more than 160 countries.

The key to successful treatment and full recovery is fast, accurate diagnosis. Abbott’s life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world manages health. Our technology spans medical diagnostics instruments, tests, automation and informatics for hospitals, labs, emergency departments, physician offices and clinics.

At Abbott you can do work that matters, grow, learn, care for yourself and your family, be your true self and live a full life. You’ll also have access to career development, free medical coverage through our Health Investment Plan, a generous retirement savings plan, tuition reimbursement, the Freedom 2 Save student debt program, the FreeU education benefit and recognition as a great place to work worldwide.

Position: US Product and Sales Enablement Manager (Core Diagnostics Division Headquarters)

This strategic marketing lead drives success of designated products and enhances in-field marketing and sales effectiveness. Primarily focused on developing and executing marketing strategies, leading product commercialization, and supporting brand growth through data-driven insights and cross-functional collaboration.

• Marketing strategy development and oversight influencing all facets of Sales and Marketing within the division.
• Forecasting, financial and marketing plan development, sales materials and training, pricing, materials management, business development.

• Lead development and execution of comprehensive acquisition and lifecycle marketing plans, including market analysis, customer segmentation, product positioning, competitive assessments, strategic messaging.
• Maintain expertise in assigned products/franchises – trends, needs, landscape, performance.
• Drive new product commercialization efforts: concept validation, customer requirements, financial modeling, launch planning.
• Manage post-launch marketing activities: campaign execution, performance tracking, customer engagement, optimization.
• Monitor product performance and market image, adjust strategies to meet sales and margin targets.
• Collaborate with cross-functional teams for aligned product strategy, messaging, go-to-market execution.
• Partner with regulatory and clinical teams to ensure compliant marketing content.
• Lead forecasting to support annual planning, funding requests, global product line strategy.
• Identify and assess new market opportunities for business development and revenue growth.

• Support in-field sales teams with targeted training, sales tools, competency development.
• Collaborate with Sales leadership to align marketing strategy and field execution.
• Develop and deliver impactful sales and marketing materials and training content.
• Contribute to broader sales enablement initiatives and performance improvement programs.

• Bachelor’s Degree in Science, Engineering, Business, Marketing, or equivalent experience.
• 5+ years of commercial or commercial support roles in multi-stakeholder environments.
• Minimum 3 years in marketing or sales with success in product positioning, launch execution, or new business acquisition.
• Strong financial acumen, analytical, communication skills.
• Ability to translate technical/scientific information into compelling marketing strategies.
• Experience working cross-functionally with Sales, Regulatory, Clinical, R&D teams.
• Ability to travel across the US up to 30% of the time.

• MBA strongly preferred.
• 7+ years in capital sales or supporting functions.
• 3+ years in sales management or advanced marketing roles.

The base pay for this position is $97,300.00 – $. In specific locations, the pay range may vary.

Abbott is an Equal Opportunity Employer, committed to employee diversity. Learn more about our health and wellness benefits at