Brand Campaign Specialist

Position Description

The Brand Campaign Specialist will be responsible for the strategic planning, execution, and optimization of our paid media campaigns across a diverse range of channels, with the core objective of generating a significant and measurable lift in brand awareness. This role is crucial for driving brand equity, qualified leads, and revenue by effectively managing placements across digital, traditional, and experiential media.

The specialist will analyze performance across all channels and leverage data to maximize ROI and achieve key business objectives.

• Develop and execute a comprehensive paid media strategy that integrates digital campaigns with traditional and experiential placements.
• Plan, launch, and manage programmatic and evergreen campaigns across various platforms, including, but not limited to, search, social, linear TV, Connected TV (CTV), and out-of-home (e.g., mobile billboards, wrapped trucks).
• Manage onsite and event-based paid experiences (e.g., fan zones at sporting events) from planning to execution, ensuring alignment with overall media strategy.
• Strategize and implement complex retargeting campaigns across multiple channels to engage and convert audiences throughout the customer journey.
• Conduct thorough audience segmentation and competitor analysis to inform media strategy and identify new opportunities.
• Continuously A/B test ad creative, messaging, and audience targeting to optimize for performance and improve campaign results.
• Collaborate with internal creative, brand, and events teams to ensure ad creative and messaging are compelling and aligned with brand guidelines for all media types.
• Generate regular performance reports, translating campaign data into clear, actionable insights for stakeholders and demonstrating the effectiveness of integrated media efforts.

The success of this role will be measured by the following metrics:

• Measurable Lift in Brand Awareness:
  Demonstrated growth in unaided and aided brand recall within target markets.
• Brand Value Metrics:
  Significant increases in branded search volume and direct website traffic.
• Reach and Engagement: XXXXLead Generation:
  The volume and quality of leads generated that convert into Marketing-Qualified Leads (MQLs) and Sales-Qualified Leads (SQLs). Reach and Engagement and
• Campaign Efficiency:
  Improvements in Return on Ad Spend (ROAS) and overall Return on Investment (ROI) across all paid media channels.

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of three years of hands‑on experience managing a diverse media portfolio.
• Proven track record of driving results and meeting performance targets across digital and non‑digital channels.
• Expertise in platforms such as Google Ads, Meta Ads Manager, and Linked In Campaign Manager, as well as an understanding of traditional media buying (TV, OOH).
• Strong understanding of analytics tools such as Google Analytics, and the ability to track and attribute conversions from various sources.
• Experience with managing budgets and vendors for traditional media placements and event sponsor ships.
• Familiarity with audience targeting strategies for both digital and traditional media.

• Strategic Media Planning—Demonstrated ability to develop and execute a holistic media strategy that leverages both digital and traditional channels.
• Creative Problem‑Solving & Optimization—A proactive and analytical approach to troubleshooting campaign issues and creatively optimizing for better results across diverse media types.
• Data Analysis & Attribution—Strong aptitude for collecting and interpreting data to measure the impact of multi‑channel campaigns and inform strategic decisions.
• Communication & Collaboration—Excellent verbal and written communication skills, with the ability to work effectively with cross‑functional teams and external partners.
• Project Management—Experience in overseeing complex, multi‑faced media projects from concept to completion, including experiential and traditional media.
• Adaptability—A willingness to stay current with the ever‑changing landscape of…