Sales BDC Manager

We are seeking an experienced and motivated Sales BDC Manager to lead our Sales Business Development Center (BDC). This role is responsible for managing a team of BDC agents and overseeing the handling of all incoming sales calls and internet leads. The Sales BDC Manager plays a critical role in driving showroom traffic by ensuring timely, professional lead response and consistent appointment setting, while educating every prospect on the unique, customer-focused nature of our dealership.

• Manage, coach, and develop a team of Sales BDC agents to ensure consistent performance and accountability
• Oversee the handling of all incoming sales calls, internet leads, texts, and chats
• Ensure every lead is responded to promptly, professionally, and thoroughly
• Drive appointment setting as the primary performance objective of the BDC
• Ensure that all prospect questions are answered accurately and in a timely fashion
• Train and reinforce proper phone, email, and text communication best practices
• Ensure every prospect is clearly educated on the unique benefits, processes, and value proposition of our dealership
• Monitor lead response times, contact rates, appointment show rates, and conversion metrics
• Review call recordings, lead activity, and CRM usage to maintain high standards
• Work closely with Sales Management to align BDC strategy with inventory, promotions, and sales objectives
• Maintain CRM discipline, ensuring accurate notes, follow-up tasks, and lead status updates
• Develop and refine scripts, word tracks, and processes to improve customer experience and results

• Proven experience in an automotive Sales BDC or Internet Sales role
• Prior BDC management or team leadership experience strongly preferred
• Strong phone skills and ability to coach others on effective communication
• Deep understanding of appointment-driven sales processes
• Highly organized with strong attention to detail and follow-up
• Comfortable holding team members accountable to performance metrics
• Experience working with automotive CRM systems
• Professional demeanor with a customer-first mindset