Digital Asset Coordinator, Marketing - Lakeland

Digital Asset Coordinator, Marketing – Lakeland
Publix Super Markets

$50,000.00/yr - $70,000.00/yr

Description This position will be responsible for supporting the overall strategy, implementation, and workflow of the Publix Marketing enterprise Digital Asset Management (DAM) system. This position will utilize the DAM system to assist with the management of Marketing digital assets throughout the asset lifecycle, including ensuring the proper ingestion and archiving of assets and application of metadata. Additionally, the Digital Asset Coordinator will ensure the continuous organization of assets in the DAM system, assist users with asset retrieval and troubleshooting of application‑level system issues, and provide DAM system user training.

In accomplishing these responsibilities, this position will enable Marketing associates and partnering suppliers to access and utilize Publix’s digital assets, thereby helping to maximize the value of these assets quickly and efficiently.

• Assisting with the management of Marketing digital assets throughout the asset lifecycle using the Publix enterprise Digital Asset Management (DAM) system.
• Ensuring the accurate and continuous organization of assets in the DAM system.
• Troubleshooting DAM system user issues related to asset retrieval and application‑level system issues.
• Assisting the Digital Asset Manager with training Marketing associates on proper usage and best practice strategies of the enterprise DAM system.
• Participating in efforts to evaluate, integrate, and test with other Marketing‑related technologies to deliver overall process and productivity gains that come with an integrated marketing suite of products (i.e. – Adobe CC Suite, Marketing Resource Management Systems, Digital Asset Management, etc.).

• Bachelor’s Degree or equivalent experience
• 2 years in digital asset management administration or related field
• Knowledge of digital asset lifecycle
• Knowledge of established metadata/keywords/descriptors
• Ability and willingness to demonstrate eagerness, enthusiasm, optimism, and passion when working
• Ability and willingness to adjust one's style or approach in response to differing circumstances or to work in ambiguous situations
• Ability to work effectively without close supervision or guidance
• Ability to set priorities, plan and coordinate work activities, schedule staff, and obtain and manage resources so that work objectives are accomplished on time and within budget
• Ability to manage time so that the priority of the activities determines the timing and amount of attention they receive
• Ability to understand and apply new information, procedures, or principles to perform job duties
• Ability to attend to and verify the accuracy and completeness of detailed information in documents or on the computer, such as prices, quantity, weights, lists or data
• Ability to develop and maintain professional, trusting, positive, and productive working relationships with associates, managers, customers, and vendors
• Ability to create an environment in which a positive and professional service orientation is evident to internal customers
• Ability to use “active listening” techniques to ensure the understanding of information provided by the speaker, and display interest in the topic discussed
• Ability to interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners
• Ability to prepare clear, accurate, understandable, and professional written text in English, using appropriate level of detail for the intended audience, and following the basic rules of spelling, grammar, and punctuation to convey information
• Basic Microsoft Excel and PowerPoint skills
• Basic Microsoft Word skills
• Experience with Digital Asset Management Systems
• Experience with Adobe Creative Suite
• Availability to work nights, weekends, extended hours and be on call 24/7 as business needs require

• Bachelor’s Degree in Advertising Graphics Design, Marketing, Library Science, Mass Communications, or Computer Sciences
• 3 years in digital asset management…