Marketing Manager

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Posted 4 days ago, be among the first 25 applicants.

$65,000.00/yr - $72,000.00/yr

Bonnet Springs Park is a premier 168-acre public park in Lakeland, Florida, offering a unique blend of nature, recreation, education, and cultural experiences. The Park serves as a community gathering place and regional destination, committed to inclusivity, sustainability, and innovation. The Marketing Manager plans, develops, executes, and measures all marketing, communications, and public relations initiatives for Bonnet Springs Park. This role works collaboratively with leadership and oversees an external marketing agency that manages graphic design and website services.

• Execute integrated marketing campaigns that support Park programs, events, memberships, rentals, and community initiatives according to organizational goals.
• Collaborate with leadership to develop annual marketing priorities and campaign calendars.
• Coordinate messaging across digital, print, email, social media, and on-site communications.
• Track campaign performance and prepare summary reports.
• Maintain effective and efficient internal communications.

• Draft press releases, media pitches, and promotional content.
• Support media relations and assist with interview coordination and announcements.
• Help manage public messaging during high-profile events or special initiatives.
• Maintain media contact lists and coverage tracking.

• Serve as the primary liaison with the contracted marketing agency responsible for graphic design and brand collateral.
• Allocate responsibility for website content updates, optimization, and performance.
• Coordinate timelines, approvals, deliverables, and project priorities.
  
  Ensure all creative aligns with brand standards and organizational goals.

• Manage social media content calendars, publishing, comment moderation, and direct message engagement. Collaborate with internal teams, the agency, and Marketing Intern.
• Oversee email marketing campaigns, newsletters, and audience segmentation.
• Ensure website content remains current, accurate, and engaging.

• Maintain brand consistency and identity recognition across all marketing and communications.
• Support partnerships with community organizations, tourism entities, and sponsors.
• Represent Bonnet Springs Park at select community and promotional events.

• Assist with managing the marketing budget and tracking expenses.
• Maintain marketing asset libraries, calendars, and documentation.
• Create marketing metrics dashboards and review monthly; recalibrate marketing activities based on performance and growth goals through data management.
• Perform additional duties as assigned.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 3–5 years of experience in marketing, communications, or public relations.
• Experience coordinating with external agencies or vendors.
• Strong writing, editing, and organizational skills.
• Familiarity with social media platforms, email marketing tools, and basic analytics.

• Creative problem solver.
• Strong time and project management skills.
• Experience in parks, tourism, nonprofits, events, or cultural organizations.
• Working knowledge of website content management systems (CMS).
• Experience supporting public-facing events or community initiatives.
• Proficient in Microsoft Office software. Ability to learn new systems and software that support the park’s marketing and communications.
• Collaborative and adaptable. Outstanding interpersonal communication skills. Ability to interact and communicate effectively and collaborate with co-workers, community partners, donors, and guests.
• Organized and detail-oriented. Ability to prioritize needs and follow through with tasks.
• Ability to work effectively as part of a team achieving common goals.
• Ability to prepare a variety of reports and presentations.

• Pass a background check and mandatory drug test.
• Must possess a valid…