Lecturer - Advertising & Brand Management

Lecturer - Advertising & Brand Management

Posted on: 26 Sept 2025

Division:
Higher Education (HE)

Department: School of Media & Communication )

• Deliver high-quality teaching across Advertising & Brand Management modules at undergraduate level (and postgraduate where applicable).
• Undertake curriculum design, development, and review to ensure alignment with programme outcomes and industry needs.
• Prepare and deliver lectures, tutorials, workshops, and practical sessions using effective and engaging teaching methods.
• Provide academic advising, consultation hours, and mentorship to guide students’ learning, career development, and well-being.
• Contribute to assessment activities such as setting, invigilating, marking, and moderating examinations and assignments.
• Integrate digital tools and innovative pedagogies to enhance student engagement and learning outcomes.

• Conduct research, scholarly, or creative activities in relevant areas of advertising, branding, or marketing.
• Publish in peer-reviewed journals, conferences, or recognised industry/academic platforms.
• Seek research funding, consultancy, or industry collaboration opportunities.
• Supervise undergraduate research projects, and postgraduate research

• Build and maintain strong links with the advertising, branding, and marketing industries.
• Facilitate live briefs, guest lectures, field projects, and internships to enrich the student learning experience.
• Contribute to the School’s strategic initiatives through industry partnerships, collaborations, and professional engagement.

• Undertake administrative responsibilities such as module leadership, programme coordination, or participation in committees.
• Support student recruitment, orientation, and retention initiatives.
• Participate in accreditation, quality assurance, and programme monitoring processes.
• Contribute actively to departmental, School, and Faculty events and activities.

• Possess a PhD in
  Media and Communication with a specialization in Advertising or a closely related field from a reputable institution
• Published at least 1 paper in in C.I. journal (ISI, SCOPUS) in the last 5 years
• Demonstrated experience in higher education teaching and curriculum development or substantial industry experience in advertising, branding, or marketing with evidence of coaching, mentoring, and high-quality presentation skills.
• Ability to develop engaging teaching methodologies and materials, including the effective use of digital and interactive technologies to facilitate learning.
• Strong industry network and knowledge of current trends in advertising and brand management are an added advantage.
• Proficiency in creative software applications, particularly Adobe Creative Suite for teaching. Knowledge of additional digital, interactive, and emerging creative technologies will be an added advantage.