Associate Professor - Digital Marketing

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Department: School of Management & Marketing )

Contribute to academic leadership in teaching and learning, including curriculum innovation, programme development, and the enhancement of pedagogical practices

Design, prepare and deliver high-quality teaching and learning materials; conduct lectures, tutorials, and assessments in line with best practices to optimise student learning outcomes.

Provide mentorship and support to colleagues and postgraduate students in developing effective teaching and learning strategies.

Supervise postgraduate research and promote a culture of scholarly teaching and continuous improvement.

Maintain and advance high standards of teaching excellence to meet the University’s expectations for academic quality and student success.

Demonstrate leadership and active contribution in scholarly activities, including conducting impactful research, publishing in indexed journals, and presenting at reputable conferences.

Initiate or collaborate on research projects and contribute to securing external research funding.

Mentor junior academics or research students to develop their research capacity.

Achieve and sustain research outputs and impact consistent with the Associate Professor level of appointment.

Actively participate in departmental, school, and faculty administration through committee involvement, working groups, and governance activities.

Contribute to initiatives that enhance the effectiveness and reputation of the University’s academic and operational functions.

Engage in continuous professional development and support the advancement of academic and institutional excellence.

Assist in building and maintaining linkages with external organisations, industry partners, and professional bodies to strengthen collaboration and promote the University’s academic profile.

PhD
in Digital Marketing, Marketing, a related discipline from a recognised university.

• Applicants with proficiency in SAS software are highly preferred.

Minimum of five (5) years of relevant experience in teaching, research, and/or industry practice, preferably within a higher education environment.

Strong publication record with 3–5 indexed journal publications (ISI / Scopus Q1 and Q2) within the last five (5) years.

Proven ability to secure external research grants as Principal Investigator , with a cumulative value of RM75,000–RM100,000.

Scopus h-index of at least 5.

Successfully supervised and graduated at least two (2) PhD students by Research as the main supervisor.

Proven experience in curriculum design, teaching innovation, and pedagogical excellence.

Evidence of mentoring and coaching colleagues and students to achieve academic excellence.

Skilled in developing and applying effective teaching methodologies, including the use of digital and IT technologies.

Active involvement in research projects, consultancy, or professional practice with evidence of scholarly or industry-relevant outputs.

Commitment to continuous professional development and engagement with relevant professional or academic bodies.