Senior Executive - Publicity and Communication

Senior Executive – Publicity and Communications

Posted on: 5 Jan 2026

Division:
Higher Education (HE)

Department: Student Development )

The Senior Executive – Publicity and Communications leads strategic communications for Student Development. This includes planning, organising, coordinating, and implementing activities that enhance visibility and prominence. The role also focuses on increasing student participation in key programmes and activities while strengthening social media presence. The role fosters student involvement in co‑curricular activities, particularly the SHINE Award Programme.

He/she will create and capture key events, achievements and milestones, promoting them through official communication channels to both internal and external stakeholders. Timely updates on initiatives will be ensured, and a media bank with post‑event materials will be maintained for easy access.

He/she will also spearhead the design of collaterals and items to raise awareness and visibility. Marketing and advertising campaigns will be developed to engage students and encourage participation through social media and other effective platforms. Regular analysis of communication strategies will be conducted, with key findings and recommendations provided to improve outreach efforts.

In an advisory capacity to various Student Organisations (SO), this role involves working closely with student leaders to enhance their leadership capabilities and ensure that their activities and programmes contribute meaningfully to the campus community. He/she will support students in executing their projects and advocate for the professional and personal development of all student leaders. Additionally, this role acts as a liaison between SO and the university administration, ensuring open communication and alignment of students and institutional priorities.