Sales Strategy Manager

Ocean Spray is hiring for a(n) Sales Strategy Manager! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer‑owned co‑op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.

• Translate BU objectives into sales and channel‑specific strategies that drive sustainable growth.
• Set clear executional objectives (merchandising, assortment, pricing, shelving) for each BU across all USA channels.
• Ensure channel‑specific strategies and innovations are developed and aligned with BU priorities.
• Support AOP/LRP sales strategy development and building blocks.
• Act as liaison between Sales, BU, and other cross‑functional teams to ensure alignment.

• Facilitate the customer planning process and oversee development of customer‑specific plans.
• Develop and present trade strategies, objectives, and plans at national and channel sales meetings.
• Create and manage customer promotion calendars following best practices for ROI and seasonality.
• Evaluate trade promotion requests for financial viability and strategic fit.
• Support customer teams in adjusting trade calendars/spend to hit targets.

• Shape innovation pipeline by providing shopper insights and market trends.
• Build new product launch plans and maintain cross‑channel view for launches.
• Represent sales on internal projects (e.g., FUEL) and ensure timelines and selling materials are met.
• Coordinate execution of sales samples for new SKUs.
• Contribute to Go‑to‑Market planning for all BU innovations.

• Monitor execution of plans and standard metrics (volume, revenue, profitability, competitive landscape, etc.).
• Manage channel strategies, pricing strategies, and display forecasts.
• Develop price increase sell‑in decks as needed.
• Evaluate items for SKU rationalization process.

• Represent Sales needs in trade funding deployment for innovations.
• Work with BU and Revenue Growth Management teams to develop trade spending budgets and deliverables.
• Participate in demand planning meetings to understand forecast changes.
• Support Revenue Growth Management team on Price Pack Architecture work.

• Build sell‑in decks for innovation launches and concepts for JBPs.
• Develop brand stories and ensure competitive context for sales teams.
• Deploy Sales Playbooks & maintain throughout the year.
• Coordinate and maintain commercial calendar; lead 2–3 sales webinars annually and support National Sales Meeting content development and planning.

• Bachelor’s degree in business or a related field required, MBA preferred.
• 5+ years previous experience in sales or marketing experience within CPG industry.
• Prior experience managing people is a plus.
• Prior experience managing relationships with retailer partners, Sales planning experience and marketing knowledge is a plus.
• Excellent planning and organizational skills, including superior communication skills (written and verbal).

• Bachelor’s or University Degree (Required)
• Master’s Degree (Preferred)

At least 5 Years of Experience

$105,800 - $145,420

The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short‑term and long‑term incentive rewards.

We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well‑being.

• Complete insurance package on Day‑1 that includes a plethora of health and wellness programs
  • Health, Dental, and Vision insurance
  • Health savings account
  • Flexible spending account
  • Life and accident insurance
  • Employee assistance program
  • Telehealth services
  • 1:1…