Sr Mgr Marketing Global Product - CGT

Requisition : 34314

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.
For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.
Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference.
Join us and help shape wherever we go next. You create your future and ours.

Senior Manager, Global Marketing Manager - Cell and Gene Therapy (CGT)

The Senior Manager, Global Marketing for Cell & Gene Therapies (CGT) is responsible for driving market development, commercialization, and adoption of the CGT product and services portfolio worldwide. This role balances upstream market development with downstream execution, ensuring the Terumo BCT brand grows across prioritized segments. The incumbent will develop go-to-market strategies, lead evidence-based marketing initiatives, and engage global and regional stakeholders, while partnering with internal teams across product management, services, sales, scientific affairs, and regulatory to deliver integrated market success.

• Conduct market assessments and market research to identify opportunities.
• Develop product positioning, messaging, and value propositions aligned with customer needs and evolving market trends.
• Lead development of service offerings and program launches to strengthen brand positioning.
• Collaborate with Global Product Management on launch readiness for new products and services.

• Partner with Corporate Communications and GTI Digital marketing lead to create impactful omnichannel marketing assets (brochures, case studies, product demos, videos).
• Ensure messaging consistency and integration of the CGT portfolio into promotional programs, sales tools, and customer communications.
• Develop storytelling across the portfolio to reflect customer feedback, competitive insights, and brand strategy.

• Equip sales teams with playbooks, FAQs, competitive comparisons, and value analysis tools.

• Provide field training and insights to accelerate adoption and ensure alignment with customer needs.

• Identify adoption barriers and develop strategies to overcome them.
• Collaborate with Scientific Affairs to define and communicate evidence strategy.
• Translate new evidence and claims into marketing programs, materials, and campaigns.
• Plan multi-channel campaigns to support training, customer engagement, and congress activities.

• Build and strengthen partnerships with Key Opinion Leaders (KOLs), CMOs, academia, and translational labs.
• Lead advisory board activities and leverage insights to shape downstream and upstream marketing strategies.
• Represent Terumo BCT at international congresses, engaging with customers and external organizations to drive visibility and market share growth.

• Track adoption, revenue, and market share metrics globally.
• Analyze effectiveness of programs using internal and external stakeholder feedback.
• Develop tactics and tools to measure and communicate results.

• Bachelor’s degree in Life Sciences, Marketing, or Business; advanced degree (MBA, MS) preferred.
• Minimum 7–10+ years’ experience in global marketing and/or sales, preferably in Med Tech, Biotech, Pharma, or other regulated Life Sciences industries.
• Experience in Cell & Gene Therapies strongly preferred.
• Scientific or Technical background in CGT applications, therapies, and markets strongly preferred.
• Advanced sales…