Radiology Market Access Squad Lead

Overview

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where Health for all Hunger for none is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Radiology Market Access Squad Lead

Radiology Market Access Squad Lead

Bayer is committed to delivering Health for All, Hunger for None, including through Bayer's Radiology Division - a market leader in diagnostic imaging solutions. With the combined power of Bayer's diagnostic imaging and legacy MEDRAD® medical device businesses, the division transforms insight into innovation across CT, MRI, PET, and interventional studies. Our continually evolving portfolio includes medical devices, contrast media, integrated dose-management software, and a suite of professional services.

With an 80+-year commitment to Radiology, Bayer continues to help guide diagnostic imaging led by our purpose:
Everyone deserves clear answers about their health.

The Radiology Market Access Squad Lead is a visionary leader responsible for driving market access strategies, fostering innovation, and building high-performing teams within Bayer’s Radiology Division. This role combines strategic leadership with hands-on support for account executives, acting as a player-coach across multiple channels. The ideal candidate will possess deep expertise in the US healthcare environment, a thorough understanding of radiology channel partners, and a proven ability to deliver value through market access, pricing, payer value proposition, and contract generation.

• Lead market access strategy and execution for Bayer’s radiology portfolio, ensuring optimal positioning and profitability;
• Build, inspire, and develop high-performing teams, fostering a culture of accountability and continuous improvement;
• Serve as a visionary leader, partnering with product, customer, and expert squads to differentiate and grow market share, especially for must-win and launch brands;
• Oversee agency, KPI, and budget management to optimize investments and deliverables;
• Ensure adherence to company compliance, policy, and guidelines;
• Manage relationships with payers, providers, pharmacies, OEMs, GPOs, government entities, and distributors to secure optimal pricing and reimbursement;
• Drive innovative approaches to collaboration, creating shared value with Bayer and external partners;
• Develop and execute contracting and pricing strategies, including pull-through programs and cross-functional initiatives to remove access barriers;
• Act as a player-coach for account executives and directors, supporting account planning, strategy, and execution across channels;
• Focus on key organized customer accounts to ensure effective engagement and relationship management;
• Provide mentorship and guidance to team members, enabling their professional growth and success;
• Lead the development of market access strategies, including pricing, payer value proposition, and contract generation;
• Conduct market research with access customers to inform launch strategies and value propositions;
• Execute comprehensive omnichannel offerings that augment field force engagement.

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree with 10+ years, or MBA with 7+ years, in Pharmaceutical/Medical Device Market Access, Payer Marketing, Product Management, or Brand Management;
• Demonstrated expertise in developing and executing market access strategies, pricing, payer value propositions, and contracting;
• Proven ability to lead, motivate, and inspire teams in a matrixed environment;
• Strong analytical skills, with the ability to synthesize complex market data and financials into actionable plans;
• Excellent communication skills, both written and oral;
• Willingness to travel…