Customer Relationship Management Manager

Lanchasire, Hybrid - 3 days per week in office

Up to £55,000

This is an opportunity to shape and scale CRM capability within a high-growth, investment-backed consumer business undergoing significant transformation. You will step into a newly created role with the chance to influence strategy while remaining close to delivery, working across modern martech and customer data initiatives.

They are a large and fast-growing UK-based retail group operating across a broad network of locations. The business is building out its CRM, customer insight, and data infrastructure capability from an early stage, offering genuine opportunity to make a measurable impact. Their operating model blends central strategy with local brand delivery, creating a unique and varied CRM environment.

You will lead CRM strategy and execution while managing a small, experienced team. This is a hands‑on leadership role combining delivery with transformation work.

• Manage and develop a CRM team, including a team lead and CRM executives, with scope to expand the team
• Own and optimise end‑to‑end customer lifecycle journeys, including onboarding, retention, and product engagement
• Drive improvements in customer retention, purchase frequency, and overall customer value
• Oversee multi‑channel CRM activity across email, SMS, and direct mail, with scope to expand into additional channels
• Build and optimise automated customer journeys and campaign structures within marketing automation platforms
• Play a key role in CRM transformation and marketing automation maturity
• Support the rollout and optimisation of a new martech platform across multiple locations
• Collaborate closely with customer insight and data teams to leverage segmentation, targeting, and performance analysis
• Contribute to the development of a scalable, data‑led CRM strategy aligned with broader business growth

• Strong commercial experience leading CRM teams in a hands‑on capacity
• Proven ability to build, optimise, and execute end‑to‑end CRM and lifecycle campaigns
• Experience working with marketing automation platforms such as Bloomreach, Salesforce, or Hub Spot
• Confident working with customer data, campaign performance metrics, and lifetime value concepts
• Able to balance strategic thinking with detailed campaign execution

• Salary up to £55,000
• Opportunity to shape CRM strategy in a growing, investment‑backed business
• Exposure to major transformation projects across CRM, data, and martech
• Clear progression opportunities as the team and function scale

If you are a hands‑on CRM Manager looking to make an impact in a growing, data‑driven environment, apply now to find out more