Writer

Position: Copy Writer
Key Group is one of the most dynamic and forward-thinking businesses in UK financial services. Since 1998, our brands have helped people unlock a better retirement through later life lending solutions. Our mission is simple: to be the UK's leading later life lending Groups, powered by respected brands and strong adviser relationships.

We are looking for a PR-Focused Copywriter to produce high-quality PR and editorial content for our brands, Air and more2life.

This role is hybrid, with flexibility to work remotely and regular office collaboration in Preston. The role works directly with senior leaders, journalists, PR agencies, research partners and internal experts to produce accurate, insight-driven content that supports media coverage, adviser engagement and broader brand visibility.

Key Responsibilities

Write press releases, statements, Q&As and media commentary.

Draft articles, blogs, op-eds and journalist-ready content.

Work directly with journalists on content requests.

Collaborate with PR and research agencies on media materials.

Turn research and market insight into compelling storylines.

Ghostwrite content for senior leaders across Air and more2life.

Support the Learning & Content team with adviser-facing content.

Maintain tone of voice consistency across all written outputs.

Essential Experience

Strong PR, editorial or journalism writing background.

Experience working with journalists and PR agencies.

Experience ghostwriting for senior leaders.

Ability to deliver content at pace with high accuracy.

Personal Qualities

Ability to turn research and data into compelling narratives.

Fast, responsive and confident communicator.

Insight-driven storyteller with strong editorial judgement.

Comfortable engaging with senior leaders.

Collaborative and detail-focused.

Curious, proactive and commercially aware.

Most of all we look for people who display and work around the core values of our business:

Ambitious - to break ground to help our customers enjoy a better retirement

Supportive - relationships are key to everything we do.

Personal - going above and beyond to offer exceptional service.

Integrity - honest, true and transparent in all of our relationships.

Responsive - whatever the challenge we'll deliver the right result.

Expert - experts in our field, our thirst for knowledge never stops.

Benefits

* 25 Days holiday plus bank holidays rising to 28 with service

* Additional holiday purchase scheme

* 1 additional day to take on charity work and another to doing anything for your wellbeing

* 5% Employee & 8% Employer pension contribution

* Simply Health or AXA Exec (self) Healthcare

* Life Assurance

* Hybrid working (office in Preston, with remote flexibility)