Digital Campaign Manager

Overview

Digital Campaign Manager role within the Marketing service area at Blackpool and The Fylde College (B&FC). The position is full-time and permanent, based in Bispham. The role focuses on developing and delivering integrated digital marketing campaigns to support student recruitment, employer engagement, and commercial income across FE, HE, apprenticeships, and commercial provision.

B&FC are welcoming applications for a full-time Digital Campaign Manager in our service area of Marketing.

The Digital Campaign Manager will lead the tactical delivery and optimisation of integrated digital marketing campaigns that support student recruitment, employer engagement, and commercial income across Further Education (FE), Higher Education (HE), apprenticeships, and commercial provision.

You will balance campaign planning and delivery with data-driven optimisation. You will manage multi-channel campaigns across the full learner lifecycle, using insight, audience understanding, and performance data to continuously improve effectiveness, conversion, and return on investment.

• Plan, deliver and optimise integrated digital marketing campaigns across paid media, organic social media, email marketing, websites, and landing pages, ensuring a seamless and engaging user experience throughout the customer journey.
• Develop targeted audience strategies, creating and applying learner and employer personas to tailor messaging, creative content, and campaign activity for key recruitment and commercial markets.
• Manage CRM and marketing automation activity, supporting lead generation and nurturing through automated communication journeys that engage prospective students, apprentices, employers, and other key audiences.
• Ensure digital marketing excellence and compliance, maintaining high standards of accessibility, GDPR compliance, digital best practice, and continuous improvement across campaign delivery and processes.
• Collaborate with internal stakeholders and external partners, working closely with curriculum, admissions, employer engagement teams, agencies, and suppliers to align campaign activity with recruitment, engagement, and income-generation priorities.

We believe great people deserve great rewards. When you join B&FC, you’ll benefit from:

• Generous annual leave, plus 5 additional gifted days (pro rata for part-time employees) to be taken during the Christmas closure period
• An excellent pension scheme
• Professional development and funded training opportunities
• Flexible working options and family-friendly policies
• Comprehensive wellbeing support and staff recognition initiatives

For more information on DBS or safeguarding policies, please contact the college or visit the official website.