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Senior CRM Executive

Job in Lancashire, Lancashire, England, UK
Listing for: Better Placed Ltd - A Sunday Times Top 10 Employer!
Full Time position
Listed on 2026-06-11
Job specializations:
  • IT/Tech
    CRM System, Data Analyst
Salary/Wage Range or Industry Benchmark: 60000 - 80000 GBP Yearly GBP 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Lancashire, Hybrid working (4 days in the office, 1 WFH)

The brand:
  • £multi-million+ turnover business, with continued growth YOY
  • Private equity backed
  • Continued investment (back into their employees and new head count, technology and resource)
  • Fast paced, progressive and risk taking.
Key responsibilities include:
  • Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy.
  • Ensure the database is segmented effectively for targeted campaigns.
  • Multi-channel campaign planning and execution, as well as setting up automation and segmentation.
  • Considerations include automation, new segmentation, A/B testing.
  • Optimise the retention strategy for the brand, building customer loyalty.
  • Support on the creative and content of the email campaigns, and CRM campaigns.
  • Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business
  • Confidence in seeing your vision through. Including investment in tech & resource.
  • Support of the wider Digital Marketing team, but mentor of 2x CRM Executives
Ideal candidate will have the following skills and experiences:
  • Extensive experience within CRM, including eCRM and core acquisition automation programmes.
  • 3+ years within CRM, working on a number of different ESP is ideal.
  • Creative campaign delivery and content.
  • Automation and workflow experience and confidence in managing these areas.
  • Knowledge of customer segmentation.
  • Experience with in with data, data in separate teams to create a single customer view.
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Position Requirements
10+ Years work experience
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